Alexis Ferrer, Spain,
"Anna Ferrer" salons

With roots in Haute Couture fashion and high end innovative art, Spanish stylist Alexis Ferrer is a major influencer over the future of creative hairdressing.

"SP has revolutionised my experience as a hairdresser. When I am styling hair I want to be able to focus on my creative art; the quality of SP care and styling products ensures that I can concentrate on crafting a beautiful end result as I know they will always perform."

Emelie Sandstroem, Sweden,
"Harizon T" Salon

A young creative with big ideas, Emelie Sandstroem is an up and coming Swedish stylist with a renowned expertise in color.

"My customers are very faithful to SP. Once they have tried the products, in-salon or at home, they will continue to use them. They can really feel the difference that the products make to their hair."

Jos Peeters, Netherlands,
"Change" Salon

An education pioneer, Jos Peeters has shared his skills with the next generation of hairdressing talent and owns a collection of successful salons in the Netherlands.

"Hair perfection is about realising your creative vision at its highest level partnered with achieving a look that fits the individual. SP personalised treatments help me achieve that."

Jurgen Hilow, Italy,
"Sara Hilow" Salon

Young and dynamic stylist and new salon owner Jurgen Hilow is one to watch this year with his passion for meeting the individual needs of his clients.

"When setting up my salon, I chose SP products as the range offers a completeness that no other brand can match. Not only does it have an extensive range of products to care and style all hair types beautifully, but its unique methodology allows you to combine products to create a truly personalised service for all clients, whatever their needs. This made it the perfect choice for me."

Markus Herrmann, Germany,
"Haare" Salon

German stylist, Markus Herrmann is an established and well respected hairdresser with strong business and fashion credentials, and a desire to educate and inform.

"I have worked with SP products since 1978 and I have complete confidence that they will deliver beautiful results every time, which other brands just cannot promise."

Creating Hair Perfection with SP

"Creating hair perfection occurs when the hairdresser understands and makes real the dreams of the client. The hairdresser is able to define the aspirations of the client through both his professional skills and his tools; the SP individual consultation methodology and personalised services are those enabling tools."

Make clients happy with SP ColorLock Alchemy Service

"Red hair is the most demanding color in terms of maintaining vibrancy and combating fade. With the SP ColorLock Alchemy Service there is a dual benefit. Not only can I lock the color vibrancy but also answer any other need or wish of my clients, which gives me new ways of making my clients happy."

Achieve personalised Hair Alchemy

"SP Services allow me to provide an added value offering to my clients over and above other salons. They help me answer my clients' specific needs through the process of combining products to offer a uniquely formulated treatment for each client."

Create client engagement with the Alchemy Bar

"The Alchemy bar in my salon is the perfect way to truly engage my clients with the products that will be used on their hair and it allows them to really understand the unique process of personalised hair Alchemy."

Boost your business with the SP Alchemy Service

"In my salon, we offer all of our clients a complimentary SP Alchemy Service on their first visit. Once they experience the gold standard treatment and see the amazing results they are hooked and keep coming back for more!"

Tailor the SP Alchemy Service to your clients' needs

"My favourite SP Alchemy Service is when I mix the Color Save Mask with the Volumize Infusion. My German clients are always looking to add volume to their fine hair so this service delivers fantastic volume combined with a great color treatment."

SP Alchemy Service

For the first time, lock-in color and add a personalised care benefit to your color service.

Alexis video

Alexis Ferrer, Spain, "Anna Ferrer" salons

Emelie video

Emelie Sandstroem, Sweden, "Harizon T" Salon

Jos video

Jos Peeters, Netherlands, "Change" Salon

Jurgen video

Jurgen Hilow, Italy, "Sara Hilow" Salon

Markus video

Markus Herrmann, Germany, "Haare" Salon

Masters video

Introducing our SP Alchemy Masters, an unparalleled collective force of creativity, insight and expertise into the world of premium personalised hair care, styling and color.