ILLUMINA COLOR by Wella Professionals
Our biggest innovation in professional color for over 20 years:
ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio.
Sheer color that's luminous in every kind of light.
Superior Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result
*Color after color vs. next biggest leading permanent color brand with 100% grey coverage
Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM
WELLA PROFESSIONALS GLOBAL CREATIVE DIRECTOR, COLOUR.
Josh Wood's talent for creative and inventive colour techniques has secured him an enviable client base. As one of the most influential and respected hair colourists in the world, his work has appeared in leading publications such as Vogue, and in catwalk shows (including Louis Vuitton).
"For me ILLUMINA COLOR conjures up daylight for hair - a shine and luminescence that shows the personality within hair. With this product we translated the need for light in hair. The challenge was to make hair seem alight with sunshine, so we've achieved the vision of the colour result... as well as ensuring kindness and health to hair."
THE ILLUMINA COLOR CREATIVE TEAM UNIVERSE
Learn more about their inspirations, their creations and see how they get the most out of this remarkable product.
Every instance of convergence between light and surface gives birth to new creation and shine and texture are redefined. Deceptively simple, yet forever intriguing: Without light there is no colour.