Demi Permanent Hair Color | Wella

Baseline Relights

COLLECTION

Color Touch

salon Exclusive COLOR

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salon Exclusive COLOR

Pure naturals

Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.
Rich Naturals

Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.
Deep Browns

Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.
Vibrant Reds

Choose from 24 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.
Special Mix

Choose from 6 shades for a multifaceted, hyper-natural color full of shine and up to 50% grey coverage.

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Blondor

salon Exclusive COLOR

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colortouch

salon Exclusive COLOR

Relights Blonde

Shine with a hint of color to subtly refresh highlights with a vibrant boost. 12 shades for all types of hair.
Relights Red

Shine with a hint of color to subtly refresh highlights with a vibrant boost. 12 shades for all types of hair.

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THE NEW 3D COLOR SERVICE

AWAKEN YOUR CLIENTS' HAIR WITH NEW LIFE
Liven up your clients hair with the new 3D Color Service for Brilliant Blondes and Vibrant Reds - Looks inspired by the Trend Vision 2011 trends PASSIONISTA and LUMINA.

With Wella Professionals comprehensive portfolio you can truly enable 3D color effects…

A NEW 3D TECHNIQUE FOR COLOR TOUCH
A free-hand brick technique for a soft graduation of shades on different levels.

INSPIRING FOR YOU, WEARABLE FOR YOUR CLIENTS
The looks- inspired by TREND VISION 2011 trends Glamazon and Polaris- demontrate premium-looking 3D Color Effects on a range of rich natural, pure natural and deep brown shades styled to perfection with the Wella Professionals Styling range.

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INTRODUCING COLOR TOUCH

LIGHT DANCING WITH COLOR - GIVE YOUR CLIENTS MULTIFACETED COLOR CREATIONS
New Color Touch with LightColor complex puts the highest standards of demi-permanent color in your hands. Create hyper-natural nuances and an irresistible play on light thanks to the sophisticated mix of light-reflecting ingredients and iridescent color: a myriad of tonal effects that dance with light.
MULTI-FACETED MAGIC
Global ambassador of Wella Professionals color Josh Wood is an avid user of Color Touch.
With up to 57% more multifaceted color and up to 63% more shine*, Josh gives his celebrity clients the star treatment - and thanks to its gentle ammonia-free formula, they keep coming back for more!

* compared with untreated hair
WHAT'S NEW AND DIFFERENT?

OPTIMIZED FORMULA
Proven in extensive salon testing with more than 500 clients
· Improved color results: up to 57% more multifaceted color*
· Improved shine: up to 63% more shine*
· Improved shine: up to 63% more shine*
· Improved tone durability: no tonal shifting
· Improved fragrance
*compared with untreated hair

HOW IT WORKS
Color Touch represents the highest standards of technical excellence, delivering stunning levels of multifaceted color through its new Light2Color Complex.
SERVICES AND TECHNIQUES

Offer your clients an expressive touch of multifaceted color – and see heads turn!
Appeal to their innate individuality with 4 color and shine services that can be tailored to every client:

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BEHIND THE CHAIR STYLIST CHOICE AWARD WINNER

WELLA KOLESTON PERFECT AND BLONDOR BehindTheChair.com named Wella Koleston Perfect the Favorite Permanent Color and Wella Blondor the Favorite Bleach Lightener for 2012.
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