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Wella salon Exclusive STYLING
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Foundation for every style

Velvet AmplifierStyle Primer - Hold level 2
This concentrated serum improves manageability and amplifies styling control for smooth, responsive styling.
Distribute 1 pump through damp hair before styling, then blowdry to achieve your desired shape.

MARIE CLAIREʼS BEST BEAUTY PRODUCTS AWARD WINNERNamed by the beauty experts at Marie Claire Magazine as one of “25 New Products Thatʼll Change Your Life.” Wella Velvet Amplifier is a 2012 Best Beauty Product.

Stay BrilliantColor Protecting Lotion - Hold Level 1
Preserve your colored hair while coaxing light hold for true style radiance in an easy one step application.
Apply 3 to 5 pumps on damp hair. Comb through evenly and dry as desired. Or, use as a lotion to enhance precision cutting or sectioning.

Perfect SettingBlow Dry Lotion - Hold level 2
A light setting lotion to emphasize roots with volume support and crystal shine.
Mist into damp hair with emphasis on the roots. Roll your hair around your brush in sections and blow dry.

Flowing FormSmoothing Balm - Hold Level 2
This lightweight smoothing balm reduces frizz while increasing flexibility.
Apply 2 - 5 pumps and work thoroughly through the mid-lengths and ends and blow dry.

Elastic Energy Curl Enhancing Mousse - Hold Level 2
Boost the energy of your curls with irresistible definition and virtually frizz-free shine.
Apply a small amount of creamy mousse to damp hair. Comb through and diffuse to create curly shapes. Or, throw your head forward, apply, and dry with an anti-gravity technique.

Natural VolumeStyling Mousse - Hold Level 2
Easy-to-create volume that gives hair
Distribute evenly from root to end on damp hair, then blow dry for light, natural support of fine or limp hair natural movement and catches attention.
On damp hair, distribute evenly from root to end. Blow dry into fine or limp hair for light, natural support.

Curl Craft Wax Mousse - Hold Level 3
A distinctive foaming wax that shapes and creates supple curls that are full of life and vitality.
Distribute a small amount into damp hair and gently form individual curls around your finger.

Take Shape Setting Lotion - Hold Level 3
Take a fresh approach to modern hair setting with this strong-hold setting lotion.
Distribute the entire capsule on damp hair and stroke from root to end. Roller form. Once dry, massage scalp to free the structured shape and brush thoroughly to form final style.

Extra VolumeStyling Mousse - Hold Level 3
Craft indulgent movement and variation for both creative and classic hair styles.
On damp hair, distribute evenly from root to end. Blow dry with over-direction to the root for voluminous support.

Shape Control Styling Mousse - Hold Level 4
Craft alluring styles with classic structure and enduring control.
On damp hair, finger-comb from root to end, then blow dry set for a modern, touchable style with firm support.

Wella salon Exclusive STYLING
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Shape, texture & definition for every style

Smooth BrillianceShine Pomade - Hold Level 1
Add a finishing touch to your smooth style with natural anti-frizz definition and shine.
Distribute a thin layer onto the palm of your hand and softly sweep into your hair to smooth your style.

Thermal ImageHeat Protection Spray - Hold Level 2
Shield and help protect while keeping hair cooler during dry stage styling with flat irons and curling irons.
Shake well and spray section by section at arm's length onto dry hair during heat styling.

Ocean SpritzBeach Texture Hairspray - Hold Level 2
Surf the waves of your hair toward that matte, carefree beach hair look.
Set the beach look by spraying into dry hair. Scrunch or shape your beach style using your fingers and air dry.

Real Beauty Readerʼs Choice Award WinnerChosen by the readers of Real Beauty. Wella Ocean Spritz Beach Texture Spray is one of the 25 favorite new products for 2011.

Texture TouchReworkable Clay - Hold Level 2
Play with your style and reshape your texture with this strong defining clay.
Start by melting a small amount across your fingertips, then sculpt into dry hair. Shape and rework as often as you want.

Bold MoveMatte Styling Paste - Hold Level 2
Creatively craft casually textured styles with this matte styling paste.
Start by spreading a small amount across your fingertips, then manipulate into dry hair to design your desired shape.

Shape Shift Molding Gum - Hold Level 2
Bring life to sculpted styles with elastic flexibility and virtual shine.
Unsing a generous amount, work between your fingers then sculpt your hair to shape. Define or dishevel your style.

Create CharacterTexturizing Spray - Hold Level 3
Enhance the texture of your hair with curly and curvaceous shapes.
Spray to dampen hair, then manipulate waves or curls as desired. Air dry into naturally energetic curls.

Pearl StylerStyling Gel - Hold Level 3
Lift, texturize or tousle hair for compelling styles that reveal a pearl shine finish.
Distribute one or two pumps into your palms, then work into dry hair to texturize or tousle your style.

Rugged FixMatte Molding Crème - Hold Level 3
A matte paste you can rely on to give your hair edgy definition and hold.
Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.

Sculpt Force Flubber Gel - Hold Level 4
Sculpt dramatic defined shapes with acrylic shine and a professional grade strength of hold.
Squeeze into palms to immediately shape your dry style, working bit by bit into hair with this fast-dry-formula before your style sets.

Wella salon Exclusive STYLING
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Finish and enhance every style

Mirror Polish Shine Serum - Hold Level 1
Reflect the magnetism of your straight or wavy style with natural control that tames frizz and gives a precious glossy finish.
Apply one to two pumps, dependent on hair length, to dry hair. Use your palms to stroke away frizz from roots to ends.

Shimmer Delight Shine Spray - Hold Level 1
Reveal the natural luster of your finished style with a shine that lightly shimmers.
Spray at arm’s length and allow the mist to settle gently. Let the shimmer enhance your style.

Flexible FinishNon Aerosol Working Spray - Hold Level 2
Work and set creative styles with this wet to dry finish spray.
To finish your style, spray at a distance in targeted bursts onto dry hair. For more creative fixation, manipulate and move hair before the spray dries and sets.

Dynamic Fix45 Second Crafting Spray - Hold Level 2
Spray, play and perfect your style in 45 seconds with this flexible working mist.
As the last step before finishing your style,

Stay EssentialFinishing Spray - Hold Level 2
Suspend your finished style

Stay FirmFinishing Spray - Hold Level 3
Hold your flawless, finished style with controlled fixation.
Shake well, hold at arm’s length, then evenly spray to seal in the energy of your style.

Super SetFinishing Spray - Hold Level 4
Take control of your finished masterpiece with gripping fixation.
Shake well, hold at arm's length, then envelop your style in a veil of ultra-strong hold.

 
  • Express unique style with boosted charisma

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    BECOME A CHARISMA ENABLER WITH HIGH PERFORMANCE STYLING TECHNOLOGY THAT'S EASY TO USE.
    Combine wet, dry and finish-stage products to create an endless range of expressive looks that bring out your client's personality to the full:
    Styling is the final stage in creating a look that really brings out the best in a person. New Wella professionals styling makes this process enjoyable for all, says international stylist Eugene Souleiman.

  • EXPERIENCE VELVET AMPLIFIER

    Create an instant wow effect with Wella's first ever high-performance styling primer. It's innovative "boosting gel" coats every strand to improve manageability and amplify structure and hold with just one dose.

 
  • OFFER A SENSUAL EXPERIENCE

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    EXPERIENCE HAIR CARE WITH ALL YOUR SENSESBrilliance, softness, invigo- rating fragrance: see, touch and sense the results of exce- ptionally well-cared for hair.

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  • BEHIND THE CHAIR STYLIST CHOICE AWARD WINNER

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    WELLA KOLESTON PERFECT AND BLONDOR BehindTheChair.com named Wella Koleston Perfect the Favorite Permanent Color and Wella Blondor the Favorite Bleach Lightener for 2012.

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    TRENDS AND INSPIRATION FROM WELLA Follow Wella for the latest hair and stylist trends and insights.

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