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Wella TrendVision Color.id look
PRODUCT INFORMATION

THE MAGIC ADDITIVE, A BREAKTHROUGH COLOUR INNOVATION

Wella Color.id packshot
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Wella Color.id packshot

FOR THE FIRST TIME EVER, PLACE COLOR NEXT TO COLOUR WITHOUT BLEEDING*, WITHOUT FOILS:
OUR MOST INTUITIVE COLOURING APPROACH
NEW BLENDED RESULTS: SOFT TRANSITIONS EVEN OF CONTRASTING TONES*
A CAPTIVATING CLIENT EXPERIENCE: 98% OF CLIENTS WHO HAD A COLOR.ID SERVICE WOULD ASK FOR IT AGAIN**
UPGRADED COLOUR SERVICE IN A STANDARD APPOINTMENT TIME

* Shades of up to 3 levels of depth apart. Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.
** Based on consumer survey carried out in salons in Germany and the US with 63 respondents in 2012
Wella Color.id mixing

MIXING Recommendation

Add ONLY to Koleston Perfect or ILLUMINA COLOR, with Welloxon Perfect, for the colour results you love.

MIXING RATIO:

Color + Welloxon Perfect + Color.id additive
10 : 10 : 1 for Koleston Perfect base shades and ILLUMINA COLOR
10 : 20 : 2 for Koleston Perfect Special Blonde shades

Wella Color.id application

APPLICATION

Apply to dry hair with the spatulas and sculpt the colour by hand in any way, shape or direction, to get a uniquely designed multi-tonal colour result without using foils or other separators.

Color.id can be used to blend one colour harmoniously next to another. To achieve this effect:

  • Apply colour to the root area only, then apply another colour to the mid lengths through to the ends ensuring there is no space between the two colours; and/or
  • Apply colours side by side, starting with one colour on one strand/section, then another colour on the strand/section next to it. Sculpt and place strands/sections as you like for development time.



Development time as per usual instructions for use for Koleston Perfect or ILLUMINA COLOR, with or without heat.

Wella Color.id spatulas

TIPS & Specific indications

 

Download this quick fact sheet to get additional tips and usage recommendations for Color.id.


For more usage and application tips, sign up for a Color.id seminar today. Click here to visit the eEducation platform, and see all the seminars and edcational resources available to get the optimal results.

COMPLEMENTARY PRODUCTS

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