LONG-LASTING
GRAY COVERAGE
ECONOMICAL 1:2
MIX RATIO

Vibrant colors as creative as you are
with LiquifuseTM technology
and floral fragrance

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Demi-Permanent
• No ammonia
• Economical 1:2 mix ratio
Ideal for:
• Covering first grays
• Toning highlights
• Creating lowlights
• Glazing to add color shine
• Refreshing faded hair color without additional lift or ammonia
• Gray blending on hair that is up to 50% gray
Quick Color Services:
• Quick color services to process in 20 minutes or less

Always use Color Charm Activating Lotion with Color Charm Demi-Permanent Hair Color for optimal results



PRODUCT GUIDE IN ENGLISH OR EN ESPAÑOL



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COLOR CHARM CREMEFUSE TECHNOLOGY

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.


Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

LEARN MORE ABOUT COLOR CHARM


  PRODUCT KNOWLEDGE

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  EDUCATION BOOK

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  DISCONTINUED HAIR COLOR
  AND SHADE CHANGES CHART


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VALUE. RELIABILITY. VIBRANCY.


ECONOMICAL 1:2 MIX RATIO

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




Experience more education on Color Charm on WellaInteractive.com

COMPLEMENTARY PRODUCTS

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