LONG-LASTING GRAY COVERAGE
ECONOMICAL 1:2 MIX RATIO


Vibrant colors as creative as you are
with Liquifuse™ technology and floral fragrance

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Permanent liquid color
Choose liquid color for quick, full-head services, easy bottle application and reliable results
• Long-lasting, fade resistant results with LiquifuseTM technology
• Excellent gray coverage covers the most resistant grays
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)

COLOR CHARM GELFUSE TECHNOLOGY

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Learn more about Color Charm

LEARN MORE ABOUT COLOR CHARM


PRODUCT GUIDE IN ENGLISH OR EN ESPAÑOL


  PRODUCT KNOWLEDGE

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  EDUCATION BOOK

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  DISCONTINUED HAIR COLOR
  AND SHADE CHANGES CHART


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VALUE. RELIABILITY. VIBRANCY.


ECONOMICAL 1:2 MIX RATIO

1 PART COLOR TO 2 PARTS DEVELOPER

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




Experience more education on Color Charm on WellaInteractive.com

COMPLEMENTARY PRODUCTS

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