Permanent liquid color
Choose liquid color for quick, full-head services, easy bottle application and reliable results
• Long-lasting, fade resistant results with LiquifuseTM technology
• Excellent gray coverage covers the most resistant grays
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)
COLOR CHARM GELFUSE TECHNOLOGY
Here's how it works:
Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
The gel penetrates the hair shaft to deliver vibrant color molecules.
The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
Beautiful, vibrant, long-lasting hair color and excellent gray coverage.
VALUE. RELIABILITY. VIBRANCY.
ECONOMICAL 1:2 MIX RATIO
1 PART COLOR TO 2 PARTS DEVELOPER
Vibrant palette without boundaries in neutral,
ash, gold, warm and red shades
Long lasting, fade resistant results
Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology
Excellent gray coverage that covers the most resistant grays
Up to 60% more conditioning than the leading competitor
Up to 43% more shine, even on darker hair*
Gentle floral fragrance for a pleasurable coloring experience
*versus untreated hair
Experience more education on Color Charm on WellaInteractive.com