Wella Color.id
PRODUCT INFORMATION

COLOR
WITHOUT
LIMITATIONS
No bleeding.* No limits.
For use with ILLUMINA COLOR and Koleston Perfect.*Shades of up to 3 levels of depth apart.Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.

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FOR THE FIRST TIME EVER, PLACE COLOR NEXT TO COLOR WITHOUT BLEEDING*, WITHOUT FOILS:
OUR MOST INTUITIVE COLORING APPROACH USING HAIRPAINTING™
NEW BLENDED RESULTS: SOFT TRANSITIONS EVEN OF CONTRASTING TONES*
A CAPTIVATING CLIENT EXPERIENCE: 98% OF CLIENTS WHO HAD A COLOR.ID SERVICE WOULD ASK FOR IT AGAIN**
UPGRADED COLOR SERVICE IN A STANDARD APPOINTMENT TIME


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* Shades of up to 3 levels of depth apart. Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.
** Based on consumer survey carried out in salons in Germany and the US with 63 respondents in 2012
Wella Color.id mixing

MIXING Recommendation

Add ONLY to Koleston Perfect or ILLUMINA COLOR, with Koleston Perfect Crème Developer, for the color results you love.


MIXING RATIO:

Color + Koleston Perfect Crème Developer + Color.id additive
10 : 10 : 1 for Koleston Perfect base shades and ILLUMINA COLOR
10 : 20 : 2 for Koleston Perfect Special Blonde shades

Wella Color.id application

APPLICATION

Apply to dry hair with the spatulas and sculpt the color by hand in any way, shape or direction, to get a uniquely designed multi-tonal color result without using foils or other separators.

Color.id can be used to blend one color harmoniously next to another. To achieve this effect:

  • Apply color to the root area only, then apply another color to the mid lengths through to the ends ensuring there is no space between the two colors; and/or
  • Apply colors side by side, starting with one color on one strand/section, then another color on the strand/section next to it. Sculpt and place strands/sections as you like for development time.



Development time as per usual instructions for use for Koleston Perfect or ILLUMINA COLOR, with or without heat.

Wella Color.id spatulas

TIPS & Specific indications

 

For more usage and application tips, sign up for a Color.id seminar today. Click here to visit the eEducation platform, and see all the seminars and edcational resources available to get the optimal results.

COMPLEMENTARY PRODUCTS

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