Wella You
Hair-it-yourself
Farah Alsarraf with purple hair color. Farah Alsarraf with purple hair color.

DISCOVER

HOW IT'S DONE

Dying hair purple

MASTER THE PERFECTION

STEP BY STEP

Tubes of Color By You Mix & Match Color Cream.
THE KIT

PURPLE HAIR ESSENTIALS

Let’s make purple hair happen. For the dreamiest violet hue, all you need is these three lust-haves:

 

STEP 1

MIX THE BLEACH

The best way to make purple highlights stand out is to bleach your hair first. This is easy with the Color By You Bleach Primer; simply put on the gloves in the kit and mix the bleach powder in a small bowl with the developer liquid.

Color By You Bleach Primer being mixed in a bowl.
Farah Alsarraf after applying Color By You Bleach Primer to hair.
STEP 2

LIGHTEN MID-LENGTHS

Once you’ve finished mixing the Bleach Primer, apply it to the sections where you want your purple hair color to show up. Farah worked it through the mid-lengths to ends for a cool DIY balayage. Blend with fingertips (with gloves still on), leave for 45 minutes, wash out, then gently towel dry your hair.

STEP 3

APPLY THE PURPLE

It’s time to apply your purple hair color. In a bowl, mix ¾ of the tube of Pure Purple with a dash of Pink Joys, and start applying to the bottom section of hair first, then repeat through the top. Ensure those lightened mid-lengths and ends are completely covered.

Close-up of Farah Alsarraf applying purple hair color.
Farah Alsarraf waiting for purple hair color to develop.
STEP 4

BLEND PURPLE HAIR DYE

With gloves on, blend your purple hair dye with fingertips, gently sweeping it up towards the roots to create a color melt effect.

STEP 5

WASH OUT AND STYLE

Let your purple hair color develop for 20-30 minutes. Then, when you’re ready, wash out, blow dry and style to purple perfection. You’re ready to reign.

Farah Alsarraf with Bali-inspired blue hair.
Use a dryer with a nozzle to dry more quickly and efficiently
Michael Douglas Color Expert

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