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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious line of bond builder treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

ULTIMATE SMOOTH

NOURISH HAIR IN 30 SECONDS

Smoothness that lasts up to 3 days, thanks to the patented technology with aqualane and Omega-9

MAKE IT SMOOTH
Product shot of Wella Professionals Ultimate Smooth Miracle Oil Serum with oil splash.
Product shot of Wella Professionals Ultimate Smooth Miracle Oil Serum with oil splash.

MAKE IT YOU

From sleek and smooth to bold and bouncy, Wella Professionals has the products and expertise to bring your hair transformation to life.

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Portrait of a woman with long blonde hair partially obscuring her face, against a red background.
Portrait of a woman with long blonde hair partially obscuring her face, against a red background.

F1 ACADEMY OFFICIAL PARTNER

Wella Professsionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women's talent on and off the track.

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F1 Academy Wella Professionals Partnership
F1 Academy Wella Professionals Partnership

F1 ACADEMY OFFICIAL PARTNER

Wella Professsionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women's talent on and off the track.

READ MORE
F1 academy Wella Professionals partnership
F1 academy Wella Professionals partnership

THE NO.1 SALON COLOR BRAND IN THE WORLD

For good reason. Our range of products are specifically designed to elevate your salon session and achieve stunning results every time.

ABOUT WELLA

SHOP BY PRODUCT TYPE

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SHAMPOO
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TREATMENT
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COLOUR
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STYLING

OUR BESTSELLERS

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Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in

Ultimate Repair Miracle Hair Rescue

Revitalise your hair in just 90 seconds with our luxurious leave-on spray that repairs hair damage in just 90 seconds. Hair is visibly transformed in just one use: 12x smoother, 99% less breakage.

Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.

Ultimate Smooth Miracle Oil Serum

Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier - nourishing hair in 30 secs, with smoothness that lasts up to 3 days*. With Squalane and Omega-9. *if unwashed for 3 days, vs. untreated

Packshot of Wella Professionals Fusion Intense Repair Shampoo - a white bottle with a bronze banner, bronze lid and silver Wella logo.

Fusion Intense Repair Shampoo

Fusion Intense Repair Shampoo gently cleanses and increases hair resilience against breakage. With silk aminoacids for damaged hair, it helps to repair damaged hair and leaves it clean and cared for at the same time. It instantly protects hair against breakage caused by combing and mechanical damage.

Image of an orange bottle of Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo.

Invigo Nutri-Enrich Deep Nourishing Shampoo

Deeply nourishing shampoo for dry or stressed hair. With Goji Berry, rich in vitamins, minerals and peptides.

Packshot of Wella Professionals Oil Reflections Luminous Smoothing Oil.

Oil Reflections Luminous Smoothing Oil

Oil Reflections Luminous Smoothening Oil is a versatile hair oil suitable for all hair types that helps promote a hydrated feeling and smooth and shiny

Packshot of Wella Professionals Ultimate Smooth Mask.

Ultimate Smooth Mask

Ultimate Smooth Hair Mask is formulated with a patented technology with Squalane and Omega-9 for inside & outside nourishment.

SHOP BY HAIR TYPE

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas desiged for each concern.

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DAMAGED HAIR & SPLIT ENDS
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DRY HAIR
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COLOUR TREATED HAIR
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FRIZZ CONTROL & SMOOTHING
Woman with wavy blonde hair covering part of her face.
BLONDE HAIR
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CURLY HAIR
Close-up of blonde and brown hair strands, highlighting the natural variations in color and texture.
LACK OF VOLUME
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SCALP CARE

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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Models backstage at the Victoria Beckham SS26 Paris Fashion Week show.

Get Nostalgic with the Sleek Ponies at Victoria Beckham SS26

11/17/2025

Red racing car with Wella Professionals and the number 25 emblazoned on the side.

JUST IN: WELLA IS THE OFFICIAL PARTNER OF F1 ACADEMY

6/18/2025

Model holds up a bottle of ULTIMATE REPAIR Miracle Hair Rescue.

How to Repair Damaged Hair *Fast* – 8 Quick Steps

6/24/2025

Woman with long brown curly hair looks at the camera

How to Metal Detox Hair For the Healthiest Mane

5/14/2024

Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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