Wella Blog spring summer 2017


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Following last season’s successful fifties, hairspray-inspired collaboration between Eugene Souleiman (Wella Professionals Global Creative Director of Care & Styling) and ever-eclectic designer Jeremy Scott, the two pushed the envelope even further. Inspired by the same playful, pop-culture decades theme, Eugene took direction from Jeremy’s bright and fun collection, adding a layer of feathered sleekness to the fifties pin-up look. Read on to discover what went on backstage as Eugene created the looks.





For Jeremy Scott’s eclectic AW16 collection, titled ‘Cowboys and Poodles,’ the models strutted down the runway to Blondie’s ‘Hanging on the Telephone’ wearing glittered cowgirl boots and retro cartoon prints with sequins and feathered trims, paired with statement galactic makeup. Eugene drew from varied inspirations to create a style that complimented the show through its eccentricity – from bold burlesque glamour, to John Waters’ iconic Hairspray styles and glamorous fifties pin-ups – all coming together in a “Barbie goes to Vegas” style.



Bobs, half-up hair, and subtle waves added a seventies softness to the bright and bold fashion displayed on the runway. Eugene discusses the collection: “The hair at Jeremy Scott is very big, sexy and some might say trashy, but I would say fun. It’s slightly Barbarella-esque – but it’s all about the volume and not about perfection. Although it has its roots in the fifties, there’s this modernity in the texture and imperfection to the style.” For hair that plays with several decades and numerous pop-culture references, Eugene managed to nail the look with a subtle glamour.




Eugene started by prepping the hair using EIMI Sugar Liftwith EIMI Perfect Setting on the ends. Over-applying the product gave the hair a chemically processed texture, making it easier to style and giving it the fifties look that is synonymous with classic pin-up style. On creating the look, Eugene shares: “We blew the hair out at the roots with EIMI Sugar Lift to give us a great base for the backcombing. It makes the hair feel a little bit more porous and processed which is wonderful for keeping volume.”



Once the hair was dried using a large round brush, it was left to set in wide rollers before being brushed out. Eugene applied EIMI Stay Essential hairspray to hold the style and teased the hair to make it even bigger. At the end of the day, perfect pin-up hair was the finishing touch that brought together the Barbie-esque, decades-inspired ‘Cowboys and Poodles’ runway look.



Watch the video tutorial now to recreate the look:


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