Wella Blog spring summer 2017


featuring hair stories, inspiration and news

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Get styled in 15 minutes*


Do you speak EIMI? It’s the global language of styling, the new voice in hair - and it’s waiting to connect with you at the EIMI dry bar.  Equipped with the tools, techniques and talent to craft identities, interpret global styles and set the accents of originality, our dedicated stylists are on hand to express your unique individuality and the message you want to share.






A few minutes to spare? Stop by the dry bar for a 15-minute refresh without a shampoo or after a regular cut or color service, or a 25-minute shampoo and blow-dry.

Using Wella Professionals’ best appliances, innovative EIMI styling products and a whole range of creative styling techniques, Wella Professionals’ fully trained team will take your look to the next level.






Get a Grip on Perfection: EIMI Perfect Me and Sugar Lift let you craft styles with definition and hold on any lengths. Finish the look with EIMI Grip Cream, a nourishing hair lotion designed with skin care elements for smoothness and shine.






For Sweet Elevation: Enhance curls with instant volume and shine, a touchable grippy feeling, and wavy movement using EIMI Perfect Me and Sugar Lift.






Top of the Line Pearl-Glam Shine: Create a stylish wet look with EIMI Pearl Styler: take flexible hold, teasable texture and pearl shine, and top it with EIMI glam mist for a dazzling finish.






Shoot for the Roots and Texture : Create high precision root lift and wow volume with EIMI Dry Me, to get a matte and manageable texture for any updo.






Flawlessly Finished ‘n’ Light as a Feather: EIMI Stay Essential controls frizz and crafts texture with manageability for a natural undone effect.







Surfspiration meets Flawless Finish: Get a marvelous matte, rough, beachy texture and a winning finish every time with EIMI Ocean Spritz and EIMI Dry Me.






Surfspiration: With EIMI Ocean Spritz, get the rough, undone, beachy look with a natural mineral salt spray while protecting your hair against dehydration and UV damage.











EIMI Dry Me is not only a dry shampoo that refreshes your hair, it’s a must-have  styling product: it gives volume and grippy matte texture, and that’s the perfect foundation for any type of updos.




EIMI Root Shoot high-precision applicator allows you to target volume where it’s most effective - directly at the roots: you get natural, airy volume without weighing the hair down.





EIMI Sugar Lift is your sweet n shiny volume spray: infused with natural sugar to give voluminous grippy texture and glazed polish.




EIMI Pearl Styler is your pearl gloss gel, working in two steps:
          1. It first gives workability and time to unleash your creativity.
          2. Then holds the shape with a wet look pearly shine.




EIMI Ocean Spritz is your all-season beach spray: made with natural salt minerals for rough matt texture - like you’ve just come back from the beach.




EIMI Perfect Me is a delicate, lightweight hair BB lotion with skin care ingredients: it adds shine, repairs, moisturizes, tames fly-aways and protects the hair from heat styling.




Glam Mist: Finish a glamorous style with dazzling shine with this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV.




EIMI Stay Styled is an all in one hairspray: super versatile, it gives you strong hold, workability and humidity protection in one go.




Grip Cream: Create and manipulate styles with definition on long or short haïr. Formulated with Brazilian carnauba wax for strong yet flexible support.


Also in your salon: look for cheat sheets with professional tips to maintain or recreate the look at home, along with special offers and look boxes to help you select the right products.


Find your voice – find a salon near you who can teach you to speak EIMI.


*For services without shampoo. Can vary depending on hair length, structure and condition.