Wella Blog spring summer 2017


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The ponytail has been a go-to look for decades, worn by style icons from Audrey Hepburn to Gigi Hadid. This true modern classic comes together in just a few seconds, making it one of the most accessible styles around the world. While the basic ponytail is always chic, the true genius of this look is the room it provides for endless variation and creativity. Read on to discover our favorite modern takes on this timeless style, and determine which one is right for you.


Messy or Sleek?

In 2016, ponytails are reaching new heights – literally. High ponytails, a favorite look of Kendall Jenner’s, are one of the easiest ways to dial up the drama. This subtle variation on the classic pony exudes confidence and feminine sophistication. For a more high fashion take, slicked back hair pulled into a sleek ponytail offers an on-trend look that can range from grunge to techno-glam to professional, all depending on how you wear it. If you love a more bohemian look, messy ponytails are an easy way to bring soft glamour. The slept-in, tousled look is perfect for those days when you want to look as though you couldn’t care less – or hit the snooze button a few times too many. Another quick route to instant glam is the low ponytail, both elegant and intelligent. For something more adventurous, playing with texture can bring your ponytail from basic to exotic. Crimped hair and braids are both daring, intricate looks that play perfectly in the day to night ponytail. So whether you prefer polished ponys or a more roughed-up texture, the look for you is within reach – and much easier to create than you could guess. With the proper techniques and products, you can easily add any (or every!) ponytail style to your arsenal of go-to hair looks.


Learn how to get your own sleek, high, or crimped ponytail with our step-by-step video guide, where hair guru and Wella Global Creative Artist Cyrill Brune goes in-depth behind the making of these easy, catwalk-inspired looks. If these looks are not for you, check out more Wella how-to videos for inspiration. Want something specific? Give us a shout-out on Facebook or Twitter with the ponytail you want to learn how to create, and you just might get your wish!


A perfect pony requires the perfect set of products, making the difference for a truly professional look that lasts. For a more sleek, polished ponytail look, your go-to tools are going to be EIMI Shimmer Delight to reduce frizz and boost shine, along with EIMI Perfect Me for protective, luxurious moisture. If you’re all about the messy ponytail, turn to EIMI Texture Touch for a matte defining clay, enhanced with EIMI Ocean Spritz and EIMI Sugar Lift to give you some touchable texture and volume.  


Explore the full range of EIMI styling products and find the best combination for your favorite ponytail look. Still can’t decide which look is best for you? To get a consultation and a professional look, find a Wella salon.

Share your perfect ponytail creations with us on Instagram! Follow @WellaHair and tag #WellaHair #WellaPonytail – the best ones might get a feature across our channels!