Each year, Wella dedicates a weekend to celebrating crafstmanship and creativity in the hairdressing industry. TrendVision allows stylists from all over the world to showcase their best work to a global audience, and gives Wella Global Top Artists the chance to reveal Wella’s latest hair trends. The trends represent Wella’s dedication to artistry in hairdressing, and are crafted by Wella Professionals Top Artists before they are presented to the world on the international stage. This year’s event took place in Berlin on Sunday 22nd November, attracting over 1400 hairdressers from across the globe. Part competition, part showcase, and all celebration, TrendVision 2015 was the most spectacular yet. Read on for the full recap of the event!
Opening the show at Berlin’s impressive STATION-Berlin – a building steeped in history and one of the most extraordinary locations in Europe – Wella Executive Vice President, Sylvie Moreau, paid homage to Wella’s rich heritage and dedication to the future of our industry:
“Wella TrendVision is the epitome of Wella’s core values of creativity, craftsmanship and education, which have made this company a true family for millions of hairdressers around the world for 135 years. Today we were fascinated by creativity of some of the biggest global hairdressing talent, which will undoubtedly inspire young Wella Family members, the future of the industry.”
The Height of Creativity: Wella Professionals 2016 Trend Reveal
One of the most highly anticipated moments of the Wella TrendVision program was the 2016 Trend Reveal. These two spectacular catwalk shows featured 30 styles, showcasing the SS16 Molten Ecaille trend and the AW15 Bronde Luxe trend. The trend reveal is what sets the TrendVision awards apart from any other hairdressing competition. They represent the future of hairdressing and the ingenuity of the Wella Top Artists, as artistic vision meets innovative technique and styling. Watch the world premiere of the Wella 2016 trends right now, or read on to go deeper behind the scenes.
The SS16 Molten Ecaille show was created by Christophe Nicolas Biot, Wella Global Creative Artist from France. A refined and flowing expression inspired by precious molten metallics, Christophe was inspired by the ‘movement of slow’. Today, people are looking for the quality of beautifully crafted pieces. Every item is completely refined, taking raw materials and polishing them to make them the most precious item. For hairdressers, the most precious raw material of all, the hair, is sublimated and revered in every way. The result are precious looks in a color palette inspired by cool and warm metallics and finished by the most luxurious styling to enhance the femininity of each model's character.
Petra Brockmann and Thomas Brockmann-Knödler, Wella Global Creative Artists from Germany created the AW16 Bronde Luxe show, inspired by undefinable contrasting textures and luxurious plays on shadows and light. Petra and Thomas brought this trend to life by redefining beauty. As the eye is attracted by things it can't define, Petra and Thomas created hair looks which go beyond the linear details of the familiar. Using a palette of shadowed light they take every hair color tone and nuance into the spotlight and through contrasting textures, unveil cozy forms that wrap around you like a blanket. With Bronde Luxe comfort and luxury becomes one.
Inspiring an Industry: Wella top hairdressers and global ambassadors present their craft
Sebastian Professional Global Artistic Directors, Michael Polsinelli and Shay Dempsey, fused their two latest collections, Metamorphik and Transendence, to create an exciting and dynamic dual-show that perfectly typifies the Sebastian brand and its experimental spirit.
Exploring Couture Color: Wella’s top colorists reveal their craft
Away from the main stage, in an area affectionately referred to as ‘The Hub’ for the never-ending hub of activity and creativity on display, more global Wella talent presented Sessions – giving the audience a chance to learn from some of the best hairdressers in the world.
“I’m inspired by and supported by the incredibly trend young people from Japan, and Couture Color adds a lot of value to our hair fashion.” Mr Shima revealed. “Couture Color provides a great opportunity for us to drive creativity and business in our salons.” Watch Couture Color customization with Shima now on the WellaTV YouTube Playlist.
The fourth color presentation was from the experts at Sassoon, who showcased Couture Color within the framework of the latest Academy collection, ‘Androgyne' inspired by the worlds of fashion, art, music, cinema and street style. Mark Hayes and Peter Dawson presented their own styles, drawing on a philosophy of shape and balance to create the looks, and draw the eye of the beholder to the details hidden in the shape. For the full experience, watch the video of Sassoon Academy’s take on Couture Color.
Sassoon’s International Creative Director, Mark Hayes, said: “Each Sassoon seasonal collection references the rich heritage of Hair Design that underpins our brand while offering something new in the way of customization, individuality and bespoke hair. Our looks celebrate the concept of androgyny in a glamorous, fun and ethereal way.”
Peter Dawson, Sassoon European Color Director, continued: “We strived for a perfect synergy between the haircut and the color to maximize impact. These basic principles are a defining factor in the way that Sassoon approaches hair. Focusing on excellent manual technique, combined with a free spirit of the time ‘zeitgeist’ we believe that every guest in our salons and academies deserves the privilege of a customized Couture Color experience.”
Hair on the Catwalk: the inspirational and individual world of hair at Fashion Week
Changing the focus from color to styling, but continuing with themes of unique looks and a passion for hair craftsmanship, Wella Professionals Global Creative Director for Care and Styling, Eugene Souleiman, took to the stage to present two of his favorite groundbreaking styles for SS16. Drawing inspiration from his work as one of the most sought after stylists at Fashion Week, Eugene inspired the audience with just a few of his favorite shows of the season.