ULTIMATE COLOR Blonde Onyx Shampoo

This anti-brass purple shampoo is designed specifically for blonde hair. It combines violet pigments with charcoal to help target unwanted yellow tones, leaving blonde shades looking cooler and brighter. From the first wash, it tones, purifies, and hydrates for a refreshed, more luminous result.

Apply to wet hair, lather, and leave on for up to 5 minutes before rinsing. Use it two times per week if necessary to maintain cool, brass-free tones. You can adjust the frequency based on how much neutralization your blonde needs.

Blonde Onyx features a 3‑in‑1 action that tones, moisturizes, and conditions in one step. Activated Charcoal helps remove impurities and environmental build-up, while an advanced blend with Glycine, Metal Purifier, and Pro‑Vitamin B5 helps protect the hair fiber, detoxify metal residues, and retain essential moisture for healthier‑looking blonde.

Formula enriched with Glycine, Metal Purifier & B5 to shield hair, offering protection from damage & help to replenish and retain moisture.

The shampoo contains violet pigment and charcoal integrated to neutralize golden tones in natural and colored blonde, white and grey hairs, leaving hair with cooler tones.

No. The ingredient list includes Sodium Laureth Sulfate. The formula is crafted to gently cleanse while delivering violet toning pigments, moisture, and conditioning benefits. For complete details, refer to the Ingredients section on the product page.

Apply to wet hair, lather, leave up to 5 minutes, and rinse thoroughly. Use it two times per week if needed to maintain cool, bright tones. For added care, pair it with Wella Professionals Ultimate Color Blonde Conditioner as part of the Ultimate Color Blonde regimen. The bottle size is 250 mL (about 8.45 fl oz).

The 3‑in‑1 formula moisturizes and conditions as it tones, with Glycine and Pro‑Vitamin B5 helping lock in moisture from scalp to ends. Expect softer, healthier‑looking blonde and moisture from 1st use* while brassiness is neutralized.

*vs. non-conditioning shampoo

The shampoo targets unwanted yellow tones for visibly cooler, brighter blonde from the very first wash. Violet pigments provide fast brass neutralization in up to 5 minutes, while Activated Charcoal helps leave hair feeling refreshed, clean, and radiant with every wash.