A long-term program launched in 2011 by Wella and UNICEF in collaboration with hairstylists and clients around the world, the WELLA-UNICEF MAKING WAVES program offers the gift of education to vulnerable young people in emerging countries.
At Wella, we believe the best thing you can offer a young person is a future. That's why we've partnered with UNICEF, the world's leading children organization, to bring hairdressing training, mentoring and life-skills education to vulnerable teenagers in emerging countries.
CHANGE LIVES WITH WELLA AND UNICEF
12,000 young people already trained.For young people in Brazil and Romania, life can be tough. Accessing quality education is very difficult and unemployment high. In the first two years of the program in Brazil, 12.000 vulnerable young people were empowered through life-skills education and hairdressing training.
SHARING HAIRDRESSING SKILLS FOR A BETTER LIFE
Hairdressing education has been at the heart of Wella ever since its foundation in 1880. Today,Wella trains 1.7 million hairdressers every year.This is the expertise that Wella brings to the partnership. Today, with the creation of 5 Making Waves hairdressing training centers in Brazil and Romania, vulnerable young people are acquiring hairdressing and life skills.
BEYOND HAIRDRESSING EDUCATION
In addition to hairdressing eductation, the partnership offers support in other ways.In Brazil, 12 youth communication centers have been created to provide life skills training, a broad range of social and practical tools used to help vulnerable teenagers to realize their potential. In Romania , community centers and a network of social workers have been created to promote children’s rights to education, provide vulnerable teenagers with life skills and offer counselling for families.