Rated 4 out of 5 by day_trip_ from Wella color Good color. Very easy application and saturated the hair well. Will probably be trying wella more often now.
Date published: 2021-06-29
Rated 1 out of 5 by stormk2 from Won’t stick The dye rinsed didn’t stick to my hair. I even had friends try it so see if maybe my hair just didn’t like it. And if the could get it to stick to their hair. It rinsed out within a few washes. I was hoping for more
Date published: 2021-06-25
Rated 5 out of 5 by heatherb367 from love this! I really have enjoyed this color! My friend who is a hairstylist recommended this to me when I told her I wanted to put some purple in my hair for the summer. So far I’ve had this color in my hair for 2 weeks many washes and it still looks good!
Date published: 2021-06-13
Rated 5 out of 5 by charityisacat from perfect rose color i loved the effects of this color. I will definitely recommend it before any other semi permanent solely because of the awesome pigment it provides and how well it withstands.
Date published: 2021-06-12
Rated 4 out of 5 by smalltownglam from Not my favorite, but good! I like to dye my hair in pastel pink and peach tones. With whatever color I buy, I almost always dilute with conditioner. While my favorite brand is Arctic Fox, I was recently shocked at the color pigmentation I got from this Wella Strawberry. I diluted about 60/40 and got a very vivid tone! It was actually a little brighter than what I was going for, and it took several washes to fade (my average before noticable fading is 2-3 washes.. this was more like 5-6). I just bought more of it this week, and will probably dilute more than I did last time, but I really like the shade of warm pink that strawberry gives.
Date published: 2021-06-10
Rated 5 out of 5 by Anonymous from Love it I love it I want from being blonde into this bright red it was easy to apply and it didn't stain at all this is my first time going red and it was affordable I added a bit of conditioner to make it brighter will keep buying to maintain the color.....
Date published: 2021-05-18
Rated 5 out of 5 by astonersays from A wonderful semi perm blue For my hair, which is low oil, thick and long, a good bleach and I'm generally very happy with Wella. This particular job is Wella's Sapphire and It definitely turned out better than 90% of other deep blue semi's that I've tried over the years. Very little color is washing out and with my other hair treatments I regularly use, I expect about 12-16 weeks of healthy color before I need to touchup. Now, just like all dye, whether it be demi,semi, or perm, your result will depend on a lot more than JUST the dye. Hair type and bleach quality/ efficiency is the biggest factor with semi. In my experience with Wella, very fine hair doesn't saturate as easily as some other brands and will only last 8-12 washes for some before needing full touchup.
Date published: 2021-05-06
Rated 5 out of 5 by groovytoni from Mermaid hair! Wella Color Charm Paints work best when applied by a professional, first of all. I love that this is a deposit only hair color, with no mixing, lifting, or any other issue you run into when using permanent color. These look the most vivid on prelightened hair. Love!
Date published: 2021-04-27
Rated 3 out of 5 by shelbyj28 from This is an ok brand. It left my scalp purple and wont come off. But the violet pigment is very vibrant on my hair. I'll give it a nother shot once it starts to fade away.
Date published: 2021-04-26
Rated 5 out of 5 by conradd from YESSS In love with this color and everything about Wella products. I definitely recommend them for anybody doing their hair at home.
Date published: 2021-04-23
Rated 5 out of 5 by deedeef2 from I used it on my son it worked awesome It stay even when he sweated . It didn’t bleed .it stay in his hair most of the football season .my kids are very spirited about there sports . This made him and his team happy .
Date published: 2021-04-23
Rated 5 out of 5 by cindy1576 from Amazing color! I love love this product! The color is super pigmented and has a pleasant fragrance. I Used this hair color for a pop of color and for a bit of fun during the holidays. Works best on lighter hair colors but can use on darker hair for subtle color. I already had pre colored dark hair, so i used a color remover and then bleached a few strands before using the Red color charm. Ask your beauty professional for the right color remover/ lightener for you. First off... The color right out of the tube is the color you get! It was sooo red! It is thick and creamy and easy to apply. I used both my fingers and a color brush. Bonus: you can mix and layer colors to customize. If you don't use the whole tube, you can save for later and it doesn't dry out.
Date published: 2021-04-21
Rated 5 out of 5 by rachell221 from Lovely light pink, shade,so easy to use no mixing, ready to apply,then rinse out, it helps if you're hair is pre lighted.
Date published: 2021-04-16
Rated 5 out of 5 by shannonjd112 from Love the coverage, pigmentation and lasting power of this color! The Fushia color gives a beautiful contrast under my blonde hair and with using sulfate free shampoo, the color will stay vibrant for weeks!
Date published: 2021-04-14
Rated 4 out of 5 by sarahb655 from Love this brand it is affordable and vibrant my only complaint was that it faded out way too quickly for me
Date published: 2021-04-13
Rated 2 out of 5 by angelm59 from Does Not Last Lasted two washes before fading nearly completely. Only giving two starts because the resistant grays played a part. But another direct dye stayed.
Date published: 2021-04-12
Rated 5 out of 5 by Vida from Beautiful tone [This review was collected as part of a promotion.] I love the whole Magma Series. Love that it lifts and tone at the same time.
Date published: 2021-03-31
Rated 5 out of 5 by Vida from Beautiful tone for blondes [This review was collected as part of a promotion.] I love the whole Magma Series. Love that it lifts and tone at the same time.
Date published: 2021-03-31
Rated 4 out of 5 by catherinedelatorrel from Anything I use in this line is amazing I love it I’ll always keep going back to it plus it was a recommend from my friend and she absolutely loves it to￼
Date published: 2021-03-31
Rated 2 out of 5 by feliciam from lack luster So I mixed mauve and the light pink. It made a beautiful color mix and I was so excited! Applied to the hair, let sit for 30 minutes (10 longer than directions say) and washed my hair to find it all nearly washed out. The next wash it was all washed out. Waste of time and will not use the product again.
Date published: 2021-03-28
Rated 4 out of 5 by beachside375 from It's Ok I used it on my hair. Gave me a bleach and developer, I used that. The toner made my hair look darker then when we washed it out it was lighter. It lasted less than 20 washes. I like it though cause it's pre mixed. I found it at Sally's Beauty Store. I'm just going to go with the Ion for darker colored hair for sensitive scalp. They have a developer and bleach too.
Date published: 2021-03-26
Rated 5 out of 5 by Anonymous from I received a vibrant blue shade and it is gorgeous! No harsh smell while applying, and it was easy to spread onto my hair. After sitting the recommended time, I rinsed and the water ran clear very quickly, it didn't stain my body or shower which is a plus! The color was very pigmented and glossy.
Date published: 2021-03-21
Rated 5 out of 5 by Tonya from The dark horse of Wella [This review was collected as part of a promotion.] Magma should be shouted from the rooftops. I love how versatile this products is. Being able to lift and tone even on previously colored hair is remarkable. And being able to use it as either a balayage lightener or in a foil is fantastic. So many fun things to do with magma
Date published: 2021-03-17
Rated 5 out of 5 by crystalm0722 from I bought this to add more pigment to the 3rv wella color I bought so it can brighten the color up and I worked. I have also used this color before when I had bleached hair and wanted to be super bright red I loved it then I love it now I definitely recommend this color for anyone that wants to be a beautiful bright red and like with any bright color it will definitely stain your towel but if you are choosing to do a bright color you know it comes with the decision.
Date published: 2021-02-26
Rated 3 out of 5 by carliem6 from These dyes are not the most pigmented thing. Even on level 9/10 hair. They don’t last that long either. I have 3c/4a hair so I don’t wash my hair more than once a week and use shampoo maybe once a month. I can probably get two or so washes out of this before I’m dying to redo it. Ion and Adore tend to be the only dyes I try to use. I love all other Wells products so I was excited to try these dyes and make them work for me.
Date published: 2021-02-25
Rated 5 out of 5 by xxsteph0420xx from LOVR THE VIBRANT PURPLE Love the purple it last for a long time and is extremely vibrant I like to mix it with the fuchsia and it comes out a pink purple color I always get complimented on it
Date published: 2021-02-16
Rated 3 out of 5 by laylanaxx from Decided to try this brand after a sally's employee convinced me it was better than ION and while no, it wasn't terrible, it certainly wasn't the best. The formula was far too thick for my liking and despite the fact that I typically use 1-2 oz at the most, I had to use two entire tubes 4oz in total just to get the majority of my head done. The pigmentation wasn't great either, unfortunately. I usually can get away with mixing dye with conditioner to get it to spread more, but I didn't even dare try with the wella dye, it was already not pigmented as it was. At first, I thought I picked up a pastel or something, but no it was supposed to be a more neon orange, which it ended up not being. If you want a less vibrant dye and don't mind spending for more than usual, then go for it, great., But if you want something vibrant and easily applicable, I don't suggest it. 3/5. Not terrible, but not good. Never tested the longevity of the dye since I immediately went and covered it up with adore dye.
Date published: 2021-02-11
Rated 2 out of 5 by danicac10 from It was so a very good dye at all. Especially for wella being a professional brand. They were wayyyyy too thick and hard to spread for one. And the color longevity wasn’t so great either. I won’t be buying again. They also bled even with using cold water.
Date published: 2021-02-08
Rated 4 out of 5 by aprillouise from Very easy to apply. Thick but not too thick to spread easily. Color is very vibrant and lasts for a while on bleached hair!
Date published: 2021-01-24
Rated 4 out of 5 by Anonymous from Liked this color. Sometimes depending on the shade I purchased it did not show up as well as hoped but that is always expected as a possibility when doing color. Overall I purchased an orange shade that lasted a long time and gave an awesome color!
Date published: 2021-01-23