LONG-LASTING
GRAY COVERAGE
ECONOMICAL 1:2
MIX RATIO

Vibrant colors as creative as you are
with LiquifuseTM technology
and floral fragrance

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Permanent Liquid Toners
TAKE CONTROL AFTER LIGHTENING AND BID BRASSY GOODBYE. ACHIEVE JUST THE RIGHT SHADE TO SUIT YOUR LOOK.
• Slightly lifts while toning at the same time
• Works on naturally blonde or pre-bleached hair
• Complete range includes 8 toners in 3 families: Ash, Beige and Silver
Liquid
Wella Color Charm permanent toner shades are available in liquid for quick and easy bottle applications. Use permanent liquid toners for:
• Creating delicate shades of blonde – like platinum and beige
• Neutralizing unwanted warmth after lightening
• Toning double—processed blondes



PRODUCT GUIDE IN ENGLISH OR EN ESPAÑOL



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COLOR CHARM LIQUIDFUSE TECHNOLOGY

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.


Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

LEARN MORE ABOUT COLOR CHARM


  PRODUCT KNOWLEDGE

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  EDUCATION BOOK

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  DISCONTINUED HAIR COLOR
  AND SHADE CHANGES CHART


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VALUE. RELIABILITY. VIBRANCY.


ECONOMICAL 1:2 MIX RATIO

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




Experience more education on Color Charm on WellaInteractive.com

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