Koleston color reactivator

Koleston color reactivator

How to keep your color longer

Did you know the majority of color fade happens in the first 15 days after coloring? Color fade will always occur to a certain extent, because external factors like sun exposure or hair washing remove some of the color from the outer layers of your hair over time.

That’s why Wella Experts added a Color Reactivator to Koleston hair color kits that can be applied on Day 15 to add an extra boost of pigment to your hair and re-intensify your color. In just 10 minutes the Color Reactivator uses a technology that deposits small color molecules to the outer layers of the hair—where most of the color fade occurs, without peroxide or alkalizer.

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