How to keep your color longer
Did you know the majority of color fade happens in the first 15 days after coloring? Color fade will always occur to a certain extent, because external factors like sun exposure or hair washing remove some of the color from the outer layers of your hair over time.
That’s why Wella Experts added a Color Reactivator to Koleston hair color kits that can be applied on Day 15 to add an extra boost of pigment to your hair and re-intensify your color. In just 10 minutes the Color Reactivator uses a technology that deposits small color molecules to the outer layers of the hair—where most of the color fade occurs, without peroxide or alkalizer.