YOUR COLOR, YOUR POWER
YOUR COLOR, YOUR POWER

KOLESTON'S MOST

BRILLIANT BLONDES

KOLESTON'S MOST BRILLIANT BLONDES

Wella's NEW Koleston Forever Blonde for Brunettes let's you achieve beautiul blonde hair, with a hair color system that provides high lift and zero bleach. Designed to counteract brassiness, Wella Koleston Forever Blonde for Brunettes transforms dull brunette hair with rich, radiant tones, while moisturizing it at every step. The result? Brilliant, powerful color that reveals your power from within.         

With Water-Protection Factor to keep your color intensity for longer.


Wella's NEW Koleston Forever Blonde for Brunettes let's you achieve beautiul blonde hair, with a hair color system that provides high lift and zero bleach. Designed to counteract brassiness, Wella Koleston Forever Blonde for Brunettes transforms dull brunette hair with rich, radiant tones, while moisturizing it at every step. The result? Brilliant, powerful color that reveals your power from within. 

With Water-Protection Factor to keep your color intensity for longer.

READY FOR YOUR PERFECT LOOK?

READY FOR YOUR PERFECT LOOK?

TRY OUR MOST

BRILLIANT BLONDES

TRY OUR MOST 

BRILLIANT BLONDES

OUR MOST BRILLIANT BLONDE AND LONG LASTINGNESS

OUR MOST BRILLIANT BLONDE AND LONG LASTINGNESS

DEEP MOISTURE AFTER COLORING WITH WATER PROTECTION FACTOR
DEEP MOISTURE AFTER COLORING WITH WATER PROTECTION FACTOR

TAKE A LOOK AT

TAKE A LOOK AT

WHAT'S

IN THE BOX

1.Intense Color Cream 

2.Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

WHAT'S

IN THE BOX

1.Intense Color Cream 

2.Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

WHAT'S IN THE BOX

KEEP YOUR COLOR FRESH

KEEP YOUR COLOR FRESH

EVEN IN BETWEEN COLORATIONS
EVEN IN BETWEEN COLORATIONS
ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.

ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.