YOUR COLOR, YOUR POWER
YOUR COLOR, YOUR POWER

KOLESTON'S MOST

INTENSE REDS

KOLESTON'S MOST INTENSE REDS

Wella's NEW Koleston Forever Reds welcomes our most intense red yet - formulated to color with millions of pigments that penetrate deep into the core of the hair and with powerful preservation. The result? An intense long-lasting and powerful color that reveals your power from within.

With Water-Protection Factor to keep your color intensity for longer.


Wella's NEW Koleston Forever Reds welcomes our most intense red yet - formulated to color with millions of pigments that penetrate deep into the core of the hair and with powerful preservation. The result? An intense long-lasting and powerful color that reveals your power from within.

With Water-Protection Factor to keep your color intensity for longer.


READY FOR YOUR PERFECT LOOK?

READY FOR YOUR PERFECT LOOK?

TRY OUR MOST

INTENSE RED

TRY OUR MOST 

INTENSE RED

OUR MOST INTENSE RED AND LONG LASTINGNESS

OUR MOST INTENSE RED AND LONG LASTINGNESS

DEEP MOISTURE AFTER COLORING WITH WATER PROTECTION FACTOR
DEEP MOISTURE AFTER COLORING WITH WATER PROTECTION FACTOR

TAKE A LOOK AT

TAKE A LOOK AT

WHAT'S

IN THE BOX

1.Intense Color Cream 

2.Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

WHAT'S

IN THE BOX

1.Intense Color Cream 

2.Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

WHAT'S IN THE BOX

KEEP YOUR COLOR FRESH

KEEP YOUR COLOR FRESH

EVEN IN BETWEEN COLORATIONS
EVEN IN BETWEEN COLORATIONS
ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.

ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.