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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

ULTIMATE COLOR

COLOUR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.

BlondorPlex

DRAMATIC BLONDES. DRAMALESS PERFECTION.

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SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious line of bond builder treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

F1 ACADEMY™ OFFICIAL PARTNER

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.

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Red Formula 1 Academy race car on track, symbolising the partnership between F1 Academy and Wella Professionals.
Red Formula 1 Academy race car on track, symbolising the partnership between F1 Academy and Wella Professionals.

THE NO.1 SALON COLOR BRAND IN THE WORLD

For good reason. Our range of products are specifically designed to elevate your salon session and achieve stunning results every time.

ABOUT WELLA

SHOP BY PRODUCT TYPE

Foamy bubbles on a red surface.
SHAMPOO
Close up of white droplets against red background.
TREATMENT
Auburn hair being combed with product buildup.
COLOUR
Close-up of white styling mousse
STYLING
Woman with curly hair partially covering her face, wearing a black top against a purple background.
Product image of Ultimate Color Miracle Leave-In Mask.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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OUR BESTSELLERS

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Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in
Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in over a red background

Ultimate Repair Miracle Hair Rescue

Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.

Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

Ultimate Smooth Miracle Oil Serum

Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.

Packshot of Wella Professionals Fusion Intense Repair Shampoo - a white bottle with a bronze banner, bronze lid and silver Wella logo.
Close-up photograph of a circular blob of Fusion Intense Repair Shampoo product on a white background.

Fusion Intense Repair Shampoo

Gently cleanses and increases hair resilience against breakage. With silk aminoacids, it helps to repair damaged hair.

Image of an orange bottle of Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo.
Image showcasing three dollops of white cream highlighting key ingredients: Oleic Acid & Panthenol for moisturization, and a Metal Purifier to protect from harmful metals in water.

Invigo Nutri-Enrich Deep Nourishing Shampoo

Deeply nourishing shampoo for dry or stressed hair. With Goji Berry, rich in vitamins, minerals and peptides.

Packshot of Wella Professionals Oil Reflections Luminous Smoothing Oil.
Drop of Wella Professionals Oil Reflections Luminous Smoothing Oil to demonstrate texture.

Oil Reflections Luminous Smoothing Oil

Perfecting lightweight oil for hair smoothness and a glossy effect, with macadamia seed and avocado oils.

Packshot of Wella Professionals Ultimate Smooth Mask.
Drop of Wella Professionals Ultimate Smooth Mask to demonstrate texture.

Ultimate Smooth Mask

Mask formulated with a patented technology with Squalane and Omega-9 for inside & outside nourishment.

SHOP BY HAIR TYPE

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas desiged for each concern.

Close-up of light blonde, wispy hair against a light background.
DAMAGED HAIR & SPLIT ENDS
Close up of red, curly hair with frizz.
DRY HAIR
Auburn hair being combed with product buildup.
COLOUR TREATED HAIR
Close up of a woman with sleek, wet-look hair, showcasing a profile view against a vibrant red backdrop.
FRIZZ CONTROL & SMOOTHING
Woman with wavy blonde hair covering part of her face.
BLONDE HAIR
A profile view of a woman with tight, curly auburn hair against a neutral background.
CURLY HAIR
Close-up of blonde and brown hair strands, highlighting the natural variations in color and texture.
LACK OF VOLUME
Close-up shot of dark brown, straight hair being lightly touched by a hand.
SCALP CARE

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair Care
Red racing car with Wella Professionals and the number 25 emblazoned on the side.

JUST IN: WELLA IS THE OFFICIAL PARTNER OF F1 ACADEMY

6/18/2025

Hair CareHair ColourHair Styling
Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

5 Hottest Hair Looks From New York Fashion Week FW26

2/20/2026

Hair StylingHair Care
Model with dark brown, glossy, frizz-free curls smiles at camera.

How to Control Frizzy Summer Hair for Up to 4 Months

4/8/2026

Hair Care
Wella Professionals scientists examining colour samples in the lab

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Hair ColourHair Care
Model with long, sleek, icy platinum hair.

Your Favourite Hair Lightener Just Got a Huge Upgrade

4/1/2026

Hair Colour

PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.
Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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