What if we told you that the 'no-makeup makeup' of the hair world is finally here? If you've been looking for a way to enhance your natural hair color – not mask it – Supernatural Color was made for you. With the power to color, strengthen¹ and repair your hair in stunningly rich shades, this new color product celebrates your natural highs and lows with the most seamless, youthful-looking finish.
So, let's take a closer look at the natural-looking shades ready to boost your base color. Whether you have a blonde, brunette or red base you want to enrich, Supernatural Color adds gloss, depth and strength in one...
Supernatural Color: The Basics
Formula: Vegan and made with 91–100% natural-origin ingredients².
Best for: Enhancing natural hair colors, darkening your shade or toning pre-lightened hair.
Benefits: Colors, strengthens¹ and repairs your hair.
Key ingredients: Tannins, which bind to keratin fibers to improve the hair's structure.
Finish: Rich, radiant and natural-looking.
Shades: 16 blondes, reds and browns that can be intermixed for your bespoke shade blend.
Grey coverage: Blends away up to 100% grey hair in just two steps.
What Does Enhancing Your Natural Hair Color Mean?
Enhancing your natural hair color means making it richer, glossier and healthier-looking, all without changing the overall tonal direction. Put simply, it's a 'your shade but better' upgrade, which keeps your natural highlights and lowlights intact. This can also include soft grey blending to sweep silver strays away imperceptibly, so your camouflage appears entirely seamless (as if those greys were never there!).
The right natural-looking hair color will also work to cancel out any unwanted tones. For example, if your hair lifts slightly warmer than you'd like in summer, your Supernatural Color can be carefully mixed to cool things down. It will also deliver root-to-tip shine and unrivalled radiance. With a formula that actually strengthens¹ strands, suddenly hair coloring feels more like a treatment than a transformation.
The Supernatural Color Before & Afters You Need to See
1. Shade and Shine Enhancement
This is a great example of how Supernatural Color can be used to enhance or darken your natural hair color, enveloping strands in rich, lustrous shine, and catching the light as you move. Beautiful.
The shade: Mahogany Red
2. Natural-Looking Grey Coverage
Giving you up to 100% grey blending in two steps, Supernatural Color sweeps away silver regrowth, so it's camouflaged against your natural color.
The shade: Velvet Brunette + Espresso Brunette
3. Radiant Blonde Toning
Supernatural Color is non-lightening, but if you do want to brighten up your natural blonde, it tones your highlights in the most believably sun-kissed way.
The shade: Cashew Blonde
4. Adding Subtle Depth and Dimension
If you want a natural-looking way to subtly darken your natural hair color, Supernatural Color will add the most wearable, radiant depth. It is a color switch, so it goes a little further than 'enhancement', but this is an ideal approach if you like to go deeper as the seasons change.
The shade: Espresso Brunette
So, How Do I Try Supernatural Color?
It's this easy:
- Use our Salon Finder to find your nearest Wella Professionals hair salon.
- Book a consultation with your Wella colorist.
- Ask for Supernatural Color, and get shade-matched to a hue that enhances your natural base.
- Sit back, relax, and enjoy your Supernatural service. With its fresh, natural scent and a warming sensation on your scalp, it makes for a calming salon experience.
- Once your service is complete, your Supernatural Color is ready to glow.
1. Wash with a Mild Sulfate-Free Shampoo
The gentlest color-safe shampoos are formulated without sulfates, replacing them with mild surfactants that keep your hair clean, healthy and moisturized. These are exactly the kind of formulas you need, and ULTIMATE COLOR Shampoo delivers. Though gentle, it purifies strands, neutralizes shade-distorting metals, and gives you up to 10 weeks of color vibrancy³.
Massage it into the roots of your hair, then let the lather run through the lengths as you rinse. This gives you a gentler cleanse on the more porous ends, helping to keep color locked in for longer.
2. Reduce Your Rinsing Steps
Healthy hair relies on masks to stay soft and hydrated, but the more you expose your color to water, the quicker that natural-looking shade will fade. That's why we developed ULTIMATE COLOR Miracle Leave-In Mask, a deep treatment you apply post-shower, then leave on while you dry and style – no rinsing required. It's packed with Vitamin B5 and Glycine, plus a range of moisturizing ingredients that give you up to 4x more resistance to breakage⁴ and a dose of shimmering shine.
3. Turn Up the Shine at Home
Enhancing your natural hair color isn't just about adding rich, radiant tones. It's also about dialling up the gloss at home with a veil of shine spray. Use one specifically for color treated hair, like ULTIMATE COLOR Shine Spray, and mist it over dry hair after styling and in between wash days. A light spritz will add instant luminosity while leaving your hair up to 4x smoother⁵. Plus, with fruity and floriental notes of orange zest, apple and leafy greens, it adorns strands in the freshest, most alluring scent.
Looking for more hair color inspiration? Discover the Wella Blog for the latest color trends and care advice to keep your hair radiant from root to tip.
¹ Strengthens chemically treated hair.
² Depending on the shade. Exact % stated on pack.
³ With regular use of ULTIMATE COLOR regimen from salon to home.
⁴ Vs. non conditioning shampoo.
⁵ Vs. untreated.