For over 135 years, Wella has been guided by core values that inform who the brand is today and how it will evolve in the future.
Advancing the craft of hair
Mastering the look, process and experience
Sharing products, education and expertise
Change means you’re moving forward, not falling behind. Change is always a good thing - always inspiring what’s next.
Knowledge is power, but only if it’s shared.
Life is about learning and growth, not perfection. The best way to learn is to do; the best way to grow is to try.
Before he changed the world of hairdressing forever, Franz Ströher traveled through France, Holland, Germany and Switzerland as an apprentice hairstylist. While on his journey, he recognized the strong connection between “de rigueur” hair and fashion trends.
By emphasizing the importance of understanding and innovating for the fashions of the day, and the woman who wears them, Ströher lay the enduring foundation for Wella’s philosophy.
In 1924, Wella patent is filed.
Wella develops products for permanent hair waves
Koleston debuts in Salons as the first cream colorant.
Since 1955, consumers around the world trust Wellaflex long-lasting hold styling products.
Passionate red: colour synonymous with Wella.
Wella's universal appeal demands expansion into retail.
Koleston special blonde series gently colours and cares during lightening.
Hair creativity is heightened with Wella professionals TRENDVISION.
In 2015, Wella Celebrates its 135th anniversary. 135 years of hair passion.
In 2017, Shockwaves marks the mind with the new campaign "Your style Your way".
Whatever your look, there is a Wellaflex solution for you.
In 2018, Wella releases its first instant roots solution with Koleston Root Touch Up 3. For a radiant colour that shines from root to tip.
In 2019 Wella unveils the power of the NEW Koleston, and its most intense and luminous color for you at home. It's your color. Your power.