Ultimate Color Sulfate-Free Shampoo

Name: Ultimate Color Sulfate-Free Shampoo
Brand: Ultimate Color
SKU: WEPCA.-250.WP-ULT-COLOR--.SHAM--SH

Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

Product Details

Ingredients

Key ingredients: Glycine & B5

WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.

Benefits

How to Use

Gentle cleansing to minimize color fade*

This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair. * vs. non-conditioning shampoo

Image of model with short, straight and red hair laying down and looking forward and smiling slightly. Model is wearing a brown outfit.

Color vibrancy for up to 10 weeks*

Patented technology. Formulated with Metal Purifier, Glycine and B5 to shield hair against damage due to free radicals and lock in moisture from scalp to tips.

Model with short, red hair leaning their chin against a bottle of Ultimate Color shine spray set against white background.

From hair lacking vitality to color vibrancy

Our next generation of color care is now. Ideal regimen for consumers with color prone to fading, lacking vitality. Results: color vibrancy for up to 10 weeks*, revitalized hair from 1st wash.

Image of the back of a model's head against a white background. Hair is short, red and slightly frizzy.

Image of the back of a model's head against a white background. Hair is short, red and straight.

Before

After

DISCOVER THE ULTIMATE COLOR LINE

1. SHAMPOO

Product image of Ultimate Color shampoo against a white background.

Ultimate Color Sulfate-Free Shampoo

Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

2. CONDITIONER

Ultimate Color Conditioner

Adds moisture, helping reduce porosity to seal pigments in; revitalizes colored hair and reduces hair breakage*. * vs non conditioning shampoo

3. LEAVE-IN MASK

Ultimate Color Miracle Leave-in Mask

Color vibrancy and revitalized hair, with a 3-in-1 formula that moisturizes while providing UV protection and up to 4x more resistance to breakage*. * vs. non conditioning shampoo

4. SHINE SPRAY