Rated 5 out of 5 by BigRed from Love It! I've been using Wella Color Charm for over 30 years. I've been a bit of an experimenter maybe because I have a Fine Arts degree. I've had different shades of red over the years either with one product or a combination of two. I've read some reviews and many people don't put into account the temperature of the room and one's head which can give different results (its chemistry remember). I now use burgundy exclusively. Yes, sometimes the color of the liquid looks different or darker - again, where stored and the heat level, but always get the same results. I, however, apply to the scalp first and then massage it into my hair as a shampoo or conditioner. I use 30 volume creme developer for 22 minutes. Voila, the pixie dust is gone, but the color is great.
Date published: 2020-02-19
Rated 1 out of 5 by Robinornot from Qu Quality control I started using only Wella products about 4 years ago. It was introduced and suggested to me by a hair stylist who used to dye my hair. At that time, it was only possible to purchase individual components and the boxed product became available about a year ago. I have been buying the boxed product and doing myself since then. In the past month I have purchased and used 3 boxes. Same color as always; however, not the same results. The first one turned my roots purple. The second box also turned purple in the bowl so I didn't try to use it. The third didn't turn purple so I applied it. I am not too sure what I would call this color but it is not a color that I want to have on my head or anything like what is on the box. Is this the quality of product which I can expect in Mexico or is this type of thing happening elsewhere????
Date published: 2020-02-17
Rated 3 out of 5 by Kelly from Color is not as described! I bought 4A / 237 Medium Ash Brown to darken my brassy faded hair. And it is DARK. It almost looks black in artificial light and not even close to medium brown in natural light. I left it on for 30 minutes as instructed and my hair is so dark from it. I don’t have anything against dark hair, but I did not have my hair bleached twice to get a color that looks almost like my natural hair color. I’m highly disappointed. Go lighter than you think you need to go.
Date published: 2019-06-17
Rated 5 out of 5 by Lucky2B from Call 911 for Awesome Gold Color! My new #1 fave is Color Charm 911/9N Very Light Blonde. I now have the much-wanted Antique Gold blonde so in vogue. (And my hair's naturally blue-black.) Love the fragrance, too.
Date published: 2019-05-07
Rated 1 out of 5 by Lauren from Bring back my old 911! I have used the 911 for years and loved it. Then it changed to 9N, still good. My most recent purchase was of 9NN. There were no other options in the 9 series so I assumed (silly me) that this was again a label change, not a product change. Product looked different coming out of the bottle and I now have light orange hair! Yuck!
Date published: 2019-04-25
Rated 5 out of 5 by Celida from fast acting good results i bouth this product 3 weeks ago to remove a red and left her hair up to a level 8 very quick and very even love it and will recommend it to everybody
Date published: 2019-03-28
Rated 1 out of 5 by Disgusted from Intense colors turn hair red! Extremely unhappy- tried to do hair using the Intense Medium Blonde - nightmare. I added a few drop of the violet additive to combat brassiness- there should have been ZERO problems. Instead, bright red! Wella products are generally great but this is a complete disaster, get this product off the shelves.
Date published: 2019-02-24
Rated 3 out of 5 by lizzijbeauty from PDF Links Broken Love all of the info, but I wish the PDF links were not broken!
Date published: 2019-02-18
Color Charm Permanent Liquid Color is rated out of 5 by 31.