Wella Color Charm
LONG-LASTING
GRAY COVERAGE
ECONOMICAL 1:2
MIX RATIO

Vibrant colors as creative as you are
with LiquifuseTM technology
and floral fragrance

Wella Color Charm
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Wella Color Charm Demi-Permanent

Demi-Permanent
• No ammonia
• Economical 1:2 mix ratio
Ideal for:
• Covering first grays
• Toning highlights
• Creating lowlights
• Glazing to add color shine
• Refreshing faded hair color without additional lift or ammonia
• Gray blending on hair that is up to 50% gray
Quick Color Services:
• Quick color services to process in 20 minutes or less

Always use Color Charm Activating Lotion with Color Charm Demi-Permanent Hair Color for optimal results



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Color Charm Cremefuse Technology

COLOR CHARM CREMEFUSE TECHNOLOGY

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.


Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Cremefuse Technology

LEARN MORE ABOUT COLOR CHARM


  PRODUCT KNOWLEDGE

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  EDUCATION BOOK

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  DISCONTINUED HAIR COLOR
  AND SHADE CHANGES CHART


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Value. Reliability. Vibrancy.

VALUE. RELIABILITY. VIBRANCY.


ECONOMICAL 1:2 MIX RATIO

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




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