If your regular coloring routine has been upended with our “new normal” there’s no reason to accept roots, grays or dingy color. Wella has you covered. Here are some tips to help you get through the next few weeks if you are a hair color newbie.
Problem 1
If you need to cover gray roots, we have a portfolio of root products, from temporary to permanent. A few thoughts to keep in mind before you shop and try.
If you have never done any home hair color before
Start with a temporary product. That way, you can at least get the hang of applying some color, making parts, seeing how a shade matches your actual color. It may not be where you wind up long term, but you can choose a starting place. There is a great temporary option for you – Koleston Root Touch Up 3 seconds Spray. It is especially useful and quick on the part line and washes out when you shampoo. That makes it perfect for first-time coloring with no commitment.
How often do you wash your hair?
If you wash your hair daily or more than 2-3 times per week, you may prefer our Koleston Root Touch Up 10 minutes Permanent Color Cream. This product requires a processing time of 10 minutes and lasts longer than temporaries.
How much gray do you have?
If you have a significant amount of gray – say more than 30% - choose the Root Touch Up 10 min Permanent Color Cream. It gives 100% grey coverage. For the first grays and for the ones not so sure about using a product with processing time, the spray is the best option.
Selecting the right shade
The good news is that when it comes to root coverage, you have a little leeway. The temporary spray has a very simple shade range with only 6 alternatives.
The Root Touch Up 10 minutes Permanent Color Cream has a broader range of shades (13) and is designed to seamlessly match any hair color, even salon. Your goal is blurring the contrast between the gray roots and the rest of your hair. That’s why a color even close to the rest of your hair will look good. If you are not sure of your shade, choose the lighter one. This way, the next time you can choose the same shade or go darker, otherwise, it will be harder to go lighter the next time.
Apply with a bit of precision for best results
For the temporaries it’s easy. Follow directions and apply. You can always use a tissue or a cotton swab if overspray. For the permanent, the goal is to make lots of little parts around the face, saturate the temples and apply around the hairline. As you apply, focus on the uncolored roots only, try not to overlap into the previously colored hair.
Problem 2
If you have “dark” roots because you’ve gone light blonde or highlighted. We have two options for you: Root Touch Up 10 Permanent Color Cream in Light Blonde and Ash Blonde. These shades will seamlessly blend the darker roots without bleach. Follow the application tips above. The result will be a softened or blurred root line that blends with your previously lightened or highlighted hair. And, just to keep some perspective, having contrast roots is a trend, so letting the root grow out is totally ok for now! Did you catch the dark root look of Charlize Theron or Margot Robbie? That’s what we are talking about.
Problem 3
If your color is looking dull and dingy, you can brighten it up without using permanent color. Soft Color is an amazingly versatile product with a broad range of shades. It can brighten the lengths (choose a color close to the shade on your hair), tone brassy highlights or blondes, add vibrant shine, and multitone (choose a cool or ash shade lighter than what’s on your hair), even work on the grays at the root. And the best news is that it’s a demi-permanent so it will wash out and leave the color underneath intact. So, the risk is low, even if you’ve never colored before.
P.S. All of these products are available online. Good luck and let us know how it looks!
