Wella You
Hair-it-yourself
Young woman with rich chocolate brown hair color Enrich your hair color with chocolate brown shade

DISCOVER

HOW IT'S DONE

How to dye hair chocolate brown

MASTER THE PERFECTION

STEP BY STEP

Wella Koleston chocolate brown hair color.
THE KIT

CHOCOLATE BROWN HAIR ESSENTIALS

Achieve rich, glossy hair color in a few steps with Koleston’s decadent chocolate brown hair shade*.

STEP 1

MIX THE COLOR

Start by mixing up your perfect chocolate brown hair color, using Koleston Permanent Hair Color Cream in 67. Put on gloves, then add the intense color cream to the developer. Shake together to blend.

Model mixing Koleston hair color.
Model applying Koleston chocolate brown hair color to roots.
STEP 2

APPLY TO ROOTS

Using the built-in nozzle on the bottle, apply Koleston color directly to roots. Blend out using fingertips to cover roots and grays where needed. Wait for 30 minutes for color to develop. 

STEP 3

BLEND THROUGH HAIR

After thirty minutes, apply color to the rest of hair. Use the nozzle to squeeze color through mid-lengths to ends in a zig-zag shape to ensure even coverage. Smooth through lengths using hands to blend, continuing until all hair is covered. Wait a further ten minutes.

Model applying Koleston chocolate brown hair color.
Model with chocolate brown hair color.
STEP 4

RINSE AND BLOWDRY

Rinse hair clean, then shampoo to remove all color residue. For a smooth, glossy finish, use Koleston conditioner after washing hair thoroughly. Blow out and style as usual to show off your new chocolate brown hair shade to perfection. 

DISCLAIMER

*BEFORE YOU COLOR

Always read the safety instructions and follow the directions for use carefully. Do skin allergy test 48 hours before each application, even if you have already used coloring products.

Wella Koleston chocolate brown hair
Expert tip for hair dye. Always apply hair color on dry and unwashed hair. Michael Douglas Wella expert. Wella logo on bottom.
Michael Douglas, Wella hairstyling expert.

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