Wella You
Hair-it-yourself
Model with wavy, ice blonde hair, created using Wella. Model with wavy, ice blonde hair, created using Wella.

DISCOVER

HOW IT'S DONE

How to style ice blonde princess hairstyle

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STEP BY STEP

Texture shot of Koleston permanent color cream.
THE KIT

ICE BLONDE ESSENTIALS

With Koleston, all your ice blonde hair essentials are in one box. Reach for the Permanent Hair Color Cream in Extra Ash Blonde*, which contains:

  • Color Cream
  • Color Reactivator
  • Developer Bottle
  • Advanced Intense Gloss Treatment
  • Gloves
STEP 1

LIGHTEN DARK LOCKS

While already-blonde hair will go icy with just the Koleston kit, dark blonde to brunette locks will need pre-lightening with a hair bleach. Try Color By You Bleach Primer, smoothing it from root to tip then rinsing out for a blonde base.  

Color By You Bleach Primer.
Photo of model sectioning hair before dyeing it ice blonde.
STEP 2

SECTION YOUR HAIR

Divide clean, dry hair into eight sections. This will ensure you don’t miss a spot, allowing you to work through the hair section by section, including harder-to-reach lower layers.

STEP 3

ZIG-ZAG THE COLOR

Put on the gloves that come with your color kit, then squeeze the intense color cream into the bottle of the developer. Mix to shake, before pulling a section of hair taut and using the nozzle on the bottle to apply the dye in a zig-zag motion from root to tip.

Photo of model applying ice blonde hair dye by Wella
Model blending ice blonde hair dye from root to tip.
STEP 4

BLEND TO THE ROOTS

With the gloves still on, use fingertips to blend the color through each section, ensuring you smooth it up to the roots. Next, twist the hair, continuing to massage color in for full coverage.

STEP 5

RINSE AND GLOW

Let your icy blonde hair color develop for 40 minutes, before rinsing and treating locks to the Advanced Intense Gloss Treatment in your Koleston kit. Finally, dry and style as desired. Personally, we love mermaid waves with this shade.

Photo of model with ice blonde hair, created using Wella.
Koleston Permanent Color Cream
DISCLAIMER

*BEFORE YOU COLOR

Always read the safety instructions and follow the directions for use carefully. Do skin allergy test 48 hours before each application, even if you have already used coloring products.

Expert tip for hair dye. Always apply hair color on dry and unwashed hair. Michael douglas Wella expert. Wella logo on bottom.
Michael Douglas, Wella hairstyling expert.

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