Model with jet black hair color by Wella. Model with jet black hair color by Wella.

DISCOVER

HOW IT'S DONE

Model with jet black hair color by Wella.

MASTER THE PERFECTION

STEP BY STEP

Model mixing Koleston Color Intense Cream Kit.
THE KIT

YOUR KOLESTON COLOR

For a brown to black hair transformation, reach for Koleston Color Intense Cream Kit in shade #20 Black, which intensely moisturizes locks to give you mirror-like shine. Each box of our iconic permanent hair dye contains: 

●    Color Cream
●    Color Reactivator
●    Developer Bottle
●    Advanced Intense Gloss Treatment
●    Gloves
 

STEP 1

MIX IT UP

First, mix the shade by squeezing the Color Cream into the Color Reactivator inside the Developer Bottle. Shake the bottle to blend, then apply your jet black color to the roots using the targeted nozzle.

Model applying Koleston Color Intense Cream Kit to roots.
Model blending Koleston Color Intense Cream Kit through roots.
STEP 2

BLEND THE ROOTS

With gloves on, use fingertips to blend the color into the roots, ensuring you get full, flawless coverage. Even grays will be instantly disguised.

step 3

ZIG ZAG THROUGH

Once you’ve perfected your roots, section hair and zig zag the nozzle down the length. Use fingertips to massage the jet black dye in, making sure you cover every last strand.

Model applying Koleston Color Intense Cream Kit through lengths of hair.
Model combing Koleston Color Intense Cream Kit through hair.
STEP 4

COMB THE COLOR

The dream jet black hair look is rich and intense. That’s why you should always comb your color through; to ensure the dye is evenly distributed. Gently comb the mid-lengths and ends first, then glide it from root to tip.

STEP 5

RINSE AND SHINE

Once your color has developed to a shiny jet black, shampoo the dye out and apply the Advanced Intense Gloss Treatment. Rinse, blow out, style, and show off a seriously shiny new ‘do. 

Model with jet black hair color by Wella.
Model with jet black hair color by Wella.
DISCLAIMER

*BEFORE YOU COLOR

Always read the safety instructions and follow the directions for use carefully. Do skin allergy test 48 hours before each application, even if you have already used coloring products.

Expert tip for hair dye. Always apply hair color on dry and unwashed hair. Michael douglas Wella expert. Wella logo on bottom.
Michael Douglas, Wella hairstyling expert.

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