Ultimate Color Sulfate-Free Shampoo

Ultimate Color Shampoo gently cleanses to help minimize color washout compared to a non-conditioning shampoo. It soothes the scalp, moisturizes hair, and helps detox hair from color-distorting metals. The complete Ultimate Color regimen from salon to home supports color vibrancy for up to 10 weeks*, leaving hair feeling revitalized from the first wash.

*vs untreated

The formula features Metal Purifier technology plus Glycine and B5. Together, they help shield hair from free-radical damage while locking in moisture from scalp to tips. This combination supports lasting color vibrancy and helps detox hair from color-distorting metals, so colored hair looks and feels healthier.

Yes. The sulfate-free formula provides a gentle, effective cleanse that leaves the scalp feeling soft and cleansed. In consumer testing, 73%* of participants agreed scalp comfort improved after the first use. It’s designed to soothe while protecting color, so you can cleanse without compromising vibrancy or comfort.

*Based on external consumer agreement study

Apply Ultimate Color Shampoo to damp hair and scalp, lather, then massage thoroughly. Rinse and repeat if desired. For optimal color care and moisture, follow with the Ultimate Color Conditioner or the Miracle Leave-in Mask as part of the full Ultimate Color regimen from salon to home.

When used regularly as part of the complete Ultimate Color regimen from salon to home, Ultimate Color Shampoo supports color vibrancy for up to 10 weeks*. The regimen is designed to minimize color fade during washing while replenishing moisture, so hair looks revitalized, and color stays luminous longer.

*vs untreated

It’s ideal for anyone with color-treated hair that’s prone to fading or lacking vitality. The formula gently protects color during cleansing, helps detox hair from color-distorting metals, and delivers moisture and scalp comfort. If you want softer, revitalized hair with longer-lasting vibrancy, this shampoo fits your routine.

Ultimate Color Shampoo features a unique, fruity and floral fragrance with bright top notes of orange zest, apple, and leafy green. It offers a refreshing, salon-worthy scent experience while you cleanse, complementing the shampoo’s gentle lather and color-protecting performance.

The shampoo is available in a 250 ml bottle, which is approximately 8.45 fl oz.