Soft Color 100% natural looking color, smiling woman with dark afro hair Soft Color 100% natural looking color, smiling woman with dark afro hair

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Smiling young woman with dark curly hair. Smiling young woman with dark curly hair.

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Ingredients of Wella Softcolor formula: Shea butter, Coconut Oil and Aloe Vera, with copy: No ammonia. Ingredients of Wella Softcolor formula: Shea butter, Coconut Oil and Aloe Vera, with copy: No ammonia.

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COLOR CURLY HAIR

Want to color your curly hair at home? Enhance your natural hue with kind-to-curls Soft Color, featuring shades to set blondes, brunettes and redheads aglow. The blend of coconut oil, shea butter and aloe vera in each box makes it a curl’s best friend. Follow this step-by-step for your glowiest color yet…

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Shiny Hair Color

Calling all shiny hair fans. If your blonde has started to look more dull than dazzling, it’s time for a hair color glow-up. Add natural radiance with Wella’s Soft Color range, featuring a gentle, caring formula that conditions as it colors with a high-shine, luminous finish. Ready to get glowing?

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BALANCE YOUR HAIR COLOR TO PERFECTION

Balance your hair color at home using just 3 products that are gentle for your hair. Check these simple steps and get your healthy looking hair.

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