Model preparing to dye her hair at home. Model preparing to dye her hair at home.

DISCOVER

HOW IT'S DONE

How to dye hair at home.

MASTER THE PERFECTION

STEP BY STEP

Hands holding Koleston Permanent Color Cream kit and a comb.
THE KIT

DIY HAIR DYE

With so many shades to choose from and a glossy finish every time, try Koleston Permanent Hair Color Cream* to dye your hair at home. Each kit contains:

• Color Cream
• Color Reactivator
• Developer Bottle
• Advanced Intense Gloss Treatment
• Gloves

STEP 1

MIX YOUR DYE

Put on the gloves that come with your hair dye, then squeeze the Color Cream into the bottle of Color Reactivator. Shake to blend

Hands holding Koleston color cream and developer.
Model applying Koleston hair dye at the roots.
STEP 2

START AT THE ROOTS

Place a towel around your shoulders. Then, using the nozzle of the developer bottle, squeeze your hair dye directly into the roots, ensuring you reach the lower layers, too.

STEP 3

ZIG-ZAG THE COLOR

After targeting the roots of each section, zig-zag the nozzle down the length of hair, squeezing as you go to apply the color. Blend with fingertips – making sure your gloves are still on, of course.

Gif of model applying Koleston hair dye.
Model after dyeing hair at home.
STEP 4

RINSE AND GO

After letting your color develop for 40 minutes, shampoo out and apply Advanced Intense Gloss Treatment for a hydration boost. You’ll love this ultra-nourishing mask. Then, rinse, dry and style your hair as you usually would. You’ve just learnt how to dye your hair at home.

DISCLAIMER

*BEFORE YOU COLOR

Always read the safety instructions and follow the directions for use carefully. Do skin allergy test 48 hours before each application, even if you have already used coloring products.

Koleston Permanent Color Cream.
Expert tip for hair dye. Always apply hair color on dry and unwashed hair. Michael Douglas Wella expert. Wella logo on bottom.
Michael Douglas, Wella hairstyling expert.

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