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ULTIMATE COLOR

COLOUR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.

SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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Image of model with long brunette hair slightly covering their face.
Image of model with long brunette hair slightly covering their face.

ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious range of bond-building treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

F1 ACADEMY OFFICIAL PARTNER

Wella Professsionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women's talent on and off the track.

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F1 academy Wella Professionals partnership
F1 academy Wella Professionals partnership

MAKE IT YOU

From sleek and smooth to bold and bouncy, Wella Professionals offers the products and expertise to bring your hair transformation to life.

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Portrait of a woman with long blonde hair partially obscuring her face, against a red background.
Portrait of a woman with long blonde hair partially obscuring her face, against a red background.

SHOP BY PRODUCT TYPE

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SHAMPOO
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TREATMENT
Red hair colour
COLOUR
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STYLING
Woman smiling with curly red hair partially covering her face, wearing a sheer red top against a matching background.
Product image of Ultimate Color Miracle Leave-In Mask.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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OUR BESTSELLERS

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Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in

Ultimate Repair Miracle Hair Rescue

Revitalise your hair in just 90 seconds with our luxurious leave-on spray that repairs hair damage in just 90 seconds. Hair is visibly transformed in just one use: 12x smoother, 99% less breakage.

Packshot of Wella Professionals Invigo Brilliance Vibrant Color Shampoo for fine/normal hair - a red bottle with white font and a darker red Wella logo.

Invigo Brilliance Color Protection Shampoo for Fine & Normal Hair

Invigo Brilliance Color Protection Shampoo is designed to maintain colour vibrancy in fine to normal coloured hair. This shampoo is specially formulated with Color Brilliance-Blend, including copper encapsulating molecules that help maintain vibrancy.

Packshot of Wella Professionals Fusion Intense Repair Mask - a white tub with a bronze banner and silver Wella logo.

Fusion Intense Repair Mask

Fusion Intense Repair Mask is specifically designed to help repair damaged hair and protect against breakage. With silk amino acids and intense conditioning ingredients, hair is left smooth and more resilient.

Image of an orange bottle of Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo.

Invigo Nutri-Enrich Deep Nourishing Shampoo

Deeply nourishing shampoo for dry or stressed hair. With Goji Berry, rich in vitamins, minerals and peptides.

Packshot of Wella Professionals Oil Reflections Light Luminos Reflective Oil.

Oil Reflections Light Luminous Reflective Oil

Oil Reflections Light Luminous Reflective Oil is a versatile hair oil for fine to medium hair that helps promote a hydrated feeling and smooth and shiny hair.

Packshot of Wella Professionals Invigo Brilliance Vibrant Color Conditioner for fine/normal hair - a red bottle with white font and a darker red Wella logo.

Invigo Brilliance Vibrant Color Conditioner for Fine & Normal Hair

Invigo Brilliance Vibrant Color Conditioner is a colour-protecting conditioner specifically created to improve hair surface and enhance colour radiance, on normal and fine hair.

Packshot of Wella Professionals Fusion Intense Repair Shampoo - a white bottle with a bronze banner, bronze lid and silver Wella logo.

Fusion Intense Repair Shampoo

Fusion Intense Repair Shampoo gently cleanses and increases hair resilience against breakage. With silk aminoacids for damaged hair, it helps to repair damaged hair and leaves it clean and cared for at the same time. It instantly protects hair against breakage caused by combing and mechanical damage.

UNCOVER YOUR PERFECT HAIR

Take our hair quiz to receive professional product recommendations tailored to your unique hair type and styling preferences.

FIND YOUR REGIMEN
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SHOP BY HAIR TYPE

Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.

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DAMAGED HAIR & SPLIT ENDS
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DRY HAIR
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COLOR TREATED HAIR
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FRIZZ CONTROL & SMOOTHING
Woman with wavy blonde hair covering part of her face.
BLONDE HAIR
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CURLY HAIR
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LACK OF VOLUME
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SCALP CARE

PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.