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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

ULTIMATE COLOR

COLOR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash

* with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST

Koleston Perfect

Koleston Perfect Infinite Cover

100% Gray coverage even on the most resistant grays

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Three models posing closely together in a studio setting, wearing black leather outfits. The person in the center is slightly in front, facing forward, while the two others stand behind at each side with one resting an arm on the center person’s shoulder. One has short straight dark hair, one has voluminous curly hair, and one has straight light hair. Neutral grey background.
Three models posing closely together in a studio setting, wearing black leather outfits. The person in the center is slightly in front, facing forward, while the two others stand behind at each side with one resting an arm on the center person’s shoulder. One has short straight dark hair, one has voluminous curly hair, and one has straight light hair. Neutral grey background.

ULTIMATE SMOOTH

SMOOTH ANYTIME, ANYWHERE

Your smoothness ally on-the-go. Lightweight formula for daily touch ups.

MAKE IT SMOOTH

ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious range of bond-building treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

F1 ACADEMY™ OFFICIAL PARTNER

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.

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F1 academy Wella Professionals partnership
F1 academy Wella Professionals partnership

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OUR BESTSELLERS

  • Ultimate Repair Miracle Hair Rescue
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in over a red background

    Ultimate Repair Miracle Hair Rescue

    Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.

  • Ultimate Smooth Miracle Oil Serum
    Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
    Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

    Ultimate Smooth Miracle Oil Serum

    Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.

  • Ultimate Repair Protective Leave-In
    Image of Wella Ultimate Repair Leave-in.
    Image of Wella Ultimate Repair regimen over a red background

    Ultimate Repair Protective Leave-In

    Delicate cream-serum that helps to protect & repair and smooths all hair types. Instant frizz control and makes styling easier.

  • Ultimate Repair Shampoo
    Packshot of Ultimate Repair Shampoo.
    Packshot of Ultimate Repair Shampoo over a red background

    Ultimate Repair Shampoo

    Rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather.

Woman with wavy blonde hair partially covering her face.
Packshot of Wella Professionals ULTIMATE SMOOTH 24/7 Silky Milk.

ULTIMATE SMOOTH

24/7 Silky Milk

Non-greasy leave-in for smoothness, frizz control, UV & heat protection

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SHOP BY HAIR TYPE

Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.
Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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