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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

ULTIMATE COLOR

COLOR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.

SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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Image of model with long brunette hair slightly covering their face.
Image of model with long brunette hair slightly covering their face.

ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious range of bond-building treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

MAKE IT YOU

From sleek and smooth to bold and bouncy, Wella Professionals offers the products and expertise to bring your hair transformation to life.

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Portrait of a woman with long blonde hair partially obscuring her face, against a red background.
Portrait of a woman with long blonde hair partially obscuring her face, against a red background.

F1 ACADEMY OFFICIAL PARTNER

Wella Professsionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women's talent on and off the track.

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F1 academy Wella Professionals partnership
F1 academy Wella Professionals partnership

SHOP BY PRODUCT TYPE

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SHAMPOO
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TREATMENT
Red hair colour
COLOUR
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STYLING

OUR BESTSELLERS

Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in

Ultimate Repair Miracle Hair Rescue

Revitalise your hair in just 90 seconds with our luxurious leave-on spray that repairs hair damage in just 90 seconds. Hair is visibly transformed in just one use: 12x smoother, 99% less breakage.

Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.

Ultimate Smooth Miracle Oil Serum

Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out, leaving it visibly smoother and shinier – nourishing hair in 30 seconds, with smoothness that lasts up to 3 days. With Squalane and Omega-9. if unwashed for 3 days, vs. untreated

Image of Wella Ultimate Repair Leave-in.

Ultimate Repair Protective Leave-In

Delicate cream serum that protects, repairs, and smooths all hair types. Gives instant frizz control and easier styling, works perfectly on curls.

Packshot of Ultimate Repair Shampoo.

Ultimate Repair Shampoo

A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses the hair with a luxurious lather.

Woman smiling with curly red hair partially covering her face, wearing a sheer red top against a matching background.
Product image of Ultimate Color Miracle Leave-In Mask.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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SHOP BY HAIR TYPE

Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.

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DAMAGED HAIR & SPLIT ENDS
Close up of red, curly hair with frizz.
DRY HAIR
Auburn hair being combed with product buildup.
COLOUR TREATED HAIR
Close up of a woman with sleek, wet-look hair, showcasing a profile view against a vibrant red backdrop.
FRIZZ CONTROL & SMOOTHING
Woman with wavy blonde hair covering part of her face.
BLONDE HAIR
A profile view of a woman with tight, curly auburn hair against a neutral background.
CURLY HAIR
Close-up of blonde and brown hair strands, highlighting the natural variations in colour and texture.
LACK OF VOLUME
Close-up shot of dark brown, straight hair being lightly touched by a hand.
SCALP CARE

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Red racing car with Wella Professionals and the number 25 emblazoned on the side.

JUST IN: WELLA IS THE OFFICIAL PARTNER OF F1 ACADEMY

6/18/2025

Wella Professionals scientists examining color samples in the lab

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Model with long, glossy, smooth hair after a SmoothFiller™ service.

Introducing SmoothFiller™: A New Era of Keratin Treatments

9/1/2025

Models backstage at the Victoria Beckham SS26 Paris Fashion Week show.

Get Nostalgic with the Sleek Ponies at Victoria Beckham SS26

10/10/2025

Model holds up a bottle of ULTIMATE REPAIR Miracle Hair Rescue.

How to Repair Damaged Hair *Fast* – 8 Quick Steps

6/24/2025

Woman with long brown curly hair looks at the camera

How to Metal Detox Hair For the Healthiest Mane

5/14/2024

PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.
Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

SALON LOCATOR