Professional Hair Products

Your smoothness ally on-the-go. Lightweight formula for daily touch ups.

MAKE IT SMOOTH

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SMOOTH ANYTIME, ANYWHERE

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MAKE IT LAST

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with regular use of ULTIMATE COLOR regimen from salon to home

COLOR VIBRANCY FOR UP TO 10 WEEKS*

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LEARN MORE

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SMOOTH. FILL. RESTRUCTURE

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Luxurious line to repair hair damage inside and out.

MAKE IT STRONG

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REPAIR HAIR DAMAGE IN 90 SECONDS

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track. 

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WebsiteBanner_ F1 ACADEMY

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F1 ACADEMY™ OFFICIAL PARTNER

ABOUT WELLA

For good reason, our range of products are specifically designed to elevate your salon session and achieve stunning results every time.



Wella Professionals is the N°1 salon color brand in the world based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.

THE N0.1 SALON COLOR BRAND IN THE WORLD

Ultimate Repair Shampoo 1

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SHAMPOO

Shampoo

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COLOR

Color

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STYLING

Styling

SHOP BY PRODUCT TYPE

Non-greasy leave-in for smoothness, frizz control, UV & heat protection

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24/7 Silky Milk

ULTIMATE SMOOTH

Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.

Ultimate Repair Miracle Hair Rescue

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Rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather.

Ultimate Repair Shampoo

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Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9. 

ULTIMATE SMOOTH Miracle Oil Serum

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Gently cleanses and increases hair resilience against breakage. With silk aminoacids, it helps to repair damaged hair.

Fusion Intense Repair Shampoo

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Enriched with silk amino acids instantly helps to protect against breakage. Detangles and leaves the hair smooth.

Fusion Intense Repair Conditioner

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OUR BEST SELLERS

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas designed for each concern.

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Revive and restore damaged hair with our expert tips and essential products, crafted to repair damage and prevent split ends. Discover the best shampoos, conditioners, and treatments to repair your damaged hair.

DAMAGED HAIR & SPLIT ENDS

Damaged hair & split ends

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Radiant, long-lasting color starts here. Explore expert tips and must-have hair care products designed to protect and maintain every shade. Discover the best shampoos, conditioners, and treatments to lock in color, boost shine, and keep your hair vibrant, nourished and strong.

COLOR TREATED HAIR

Color treated hair

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Beautiful, healthy blonde hair starts here. Explore expert tips and must-have blonde hair care products, designed to maintain and protect every shade of blonde: from icy platinum to warm golden hues. Discover the best shampoos, conditioners, and treatments to prevent brassiness, boost shine, and keep blonde hair vibrant and strong.

BLONDE HAIR

Blonde hair

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Beautiful, defined curls start here. Explore expert tips and must-have curly hair care products designed to nourish, hydrate, and enhance every curl pattern. Discover the best shampoos, conditioners, and treatments to fight frizz, boost shine, and keep curls bouncy and strong.

CURLY HAIR

Curly hair

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Unlock volume and fullness with our expert tips and must-have products, designed to give your hair that lift it needs. Discover the best shampoos, conditioners, and treatments to boost volume, enhance thickness, and create hair that's full of life.

LACK OF VOLUME

Lack of volume

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Achieve a healthy, balanced scalp with our expert tips and must-have scalp care products. Discover the best shampoos, treatments, and oils designed to hydrate, cleanse, and promote a refreshed scalp for optimal hair growth.

SCALP CARE

Scalp care

SHOP BY HAIR TYPE

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This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

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5 Hottest Hair Looks From New York Fashion Week FW26

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How to Control Frizzy Summer Hair for Up to 4 Months

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How Hair Innovation Happens: Powered by Science, Co-Created With Pros

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Your Favorite Hair Lightener Just Got a Huge Upgrade

Explore professional advice for every kind of hair dilemma and discover the best techniques for next-level hair.

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HAIRCARE 101

Discover 140+ years of dedication, innovation and consistent, high quality results that define our global legacy.

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PASSION MEETS PRECISION

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SALON LOCATOR

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

FIND YOUR WELLA HAIR SALON

Discover professional hair products from Wella Professionals. Get salon-quality hair care products, hair color ideas and styling inspiration

Wella Professionals