ULTIMATE COLOR

COLOR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST

Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.

SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

LEARN MORE

Image of model with long brunette hair slightly covering their face.

ULTIMATE REPAIR

REPAIR HAIR DAMAGE IN 90 SECONDS

Luxurious line to repair hair damage inside and out.

MAKE IT STRONG

MAKE IT YOU

From sleek and smooth to bold and bouncy, Wella Professionals has the products and expertise to bring your hair transformation to life.

LEARN MORE

Portrait of a woman with long blonde hair partially obscuring her face, against a red background.

F1 ACADEMY OFFICIAL PARTNER

Wella Professsionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women's talent on and off the track.

Wella Professionals F1 ACADEMY partnership

THE N0.1 SALON COLOR BRAND IN THE WORLD

For good reason, our range of products are specifically designed to elevate your salon session and achieve stunning results every time. * Wella Professionals is the N°1 salon color brand in the world based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.

ABOUT WELLA

SHOP BY PRODUCT TYPE

SHAMPOO

Close up of white droplets against red background.

TREATMENT

Model with a chocolate brown afro looks sideways on to the camera. They're holding up one of Wella's products to the camera.

COLOR

STYLING

Woman smiling with curly red hair partially covering her face, wearing a sheer red top against a matching background.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

View product

OUR BEST SELLERS

Ultimate Repair Miracle Hair Rescue

Repair hair damage in just 90 seconds with our luxurious leave-on spray. Hair is visibly transformed in just one use: 12x smoother*, 99% less breakage*.

Ultimate Repair Shampoo

Rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather.

ULTIMATE SMOOTH Miracle Oil Serum

Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier - nourishing hair in 30 secs, with smoothness that lasts up to 3 days*. With Squalane and Omega-9. *if unwashed for 3 days, vs. untreated

Fusion Intense Repair Shampoo

Fusion Intense Repair Shampoo gently cleanses and increases hair resilience against breakage. With silk aminoacids for damaged hair, it helps to repair damaged hair and leaves it clean and cared for at the same time. It instantly protects hair against breakage caused by combing and mechanical damage

Fusion Intense Repair Conditioner

Fusion Intense Repair Hair Conditioner enriched with silk amino acids instantly helps to protect against breakage due to combing and mechanical damage. Detangles and leaves the hair smooth.

SHOP BY HAIR TYPE

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas designed for each concern.