Our biggest color innovation in 20 years:
ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio.
Sheer color that's luminous in every kind of light.
Superior Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result
*Color after color vs. next biggest leading permanent color brand with 100% grey coverage
Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM
OTHER WELLA PROFESSIONALS COLOR BRANDS
The superior permanent cream colour range with Triluxiv Technology. For intense, long-lasting colour results with up to 100% grey/white coverage.
OXY SEMI-PERMANENT COLOR
Our ammonia-free, demi-permanent color which gives hair a unique combination of multifaceted color and incredible shine. It lasts up to 24 washes with up to 50% gray coverage.
Our gentle formula is ammonia- and peroxide-free, to enhance and refresh colour by adding tone and depth. It lasts up to 10 washes with up to 30% grey/white coverage.
Our premium range of lightening products for varied blonde effects. It offers up to 7 levels of reliable and beautiful lightening.
ILLUMINA COLOR is exclusively available in Salons, for Professional use. Make an appointment with your Wella Hairdresser to get advice on hair coloring.
Find your nearest Wella salon
AUTHENTIC and BRILLIANT
Perfect for natural looking and revived color for more darker shades. Subtle enlightened tones and brilliant color effects combine for remarkable grey coverage. From shimmering auburns to glossy darker shades.
DELICATE and REDEFINED
Infuse even more accents of color into your natural shade. Enjoy revived, subtle and brilliant hair colour, while retaining a natural feel. Keep your natural base but freshen up with extra lightness, for extra elegance.
EXPRESSIVE and STRIKING
Stay cool and refreshed with hair full of life and shine. Bring out all the lights and hues within your overall colour - revealing the full spectrum of potential within your hair.
WELLA PROFESSIONALS GLOBAL CREATIVE DIRECTOR, COLOUR.
Josh Wood's talent for creative and inventive colour techniques has secured him an enviable client base. As one of the most influential and respected hair colourists in the world, his work has appeared in leading publications such as Vogue, and in catwalk shows (including Louis Vuitton).
"For me ILLUMINA COLOR conjures up daylight for hair - a shine and luminescence that shows the personality within hair. With this product we translated the need for light in hair. The challenge was to make hair seem alight with sunshine, so we've achieved the vision of the colour result... as well as ensuring kindness and health to hair."
THE ILLUMINA COLOR CREATIVE TEAM UNIVERSE
Learn more about their inspirations, their creations and see how they get the most out of this remarkable product.
Every instance of convergence between light and surface gives birth to new creation and shine and texture are redefined. Deceptively simple, yet forever intriguing: Without light there is no colour.