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HAIR PASSION IS A WAY OF LIFE.
SHARE IT.

We believe the best thing you can give a young person is a brighter present and a brilliant future. Join us now on the wave that give the most vulnerable young people a more beautiful and positive perspective in life.

WELLA'S MAKING WAVES

WELLA-UNICEF MAKING WAVES is a long-term program between Wella, hair stylists, their clients and UNICEF to give the most vulnerable young people the hairdressing education, life skills and mentoring they need to have a more beautiful and positive perspective in life.

    • Wella’s commitment is long-term to ensure that the program makes a sustainable difference to the lives of these young people. Wella shares hair passion for life.

     

    DISCOVER THE PROGRAM

    WELLA-UNICEF MAKING WAVES is offering life skills education and complete hairdressing training to the most disadvantaged young people in Brazil. Together, we will work with UNICEF and its specialized partners in Brazil, to:

    • Deliver professional hairdressing classes in fully equipped centers
    • Enable hairdressers from supporting countries to share their passion and knowledge with disadvantaged young people in the field for 2 weeks
    • Provide these young people with life skills education to build their self-esteem, raise their aspirations and realize their potential
    • Help them to find opportunities to build hairdressing careers in their country and increase their skills through Wella Professionals' solid network and education program.

    After the first phase in Brazil and Germany, WELLA-UNICEF MAKING WAVES will be rolled out to other countries across the world. Wella’s vision is to make the program truly global, and reach as many young people as possible.

     
    • Making Waves

      Brazilian young people realizing their potential through education at a UNICEF project

     

    SEE WHO WE HELP

    WELLA-UNICEF MAKING WAVES will address the wide-ranging educational needs of most vulnerable young people in Brazil.
    In this country, most adolescents attend school for just half a day a week. Approximately 8 million young people have very low levels of education and only 60% of students who start primary education finish it.

    WELLA-UNICEF MAKING WAVES in Brazil supports the UNICEF program that aims to equip 15 centres with the ability to train 7,500 adolescents from 1,830 municipalities in three years.
    This initiative is focused on the three poorest areas in Brazil with the most critical social indicators: the Semi-arid, the Amazon, and low-income communities in large urban centres.

     
    • Making Waves

      WELLA-UNICEF MAKING WAVES wall signed by around 2,000 people at ITVA in Paris.

     

    GET INVOLVED

    The program starts with Germany and Brazil and will then expand to include other countries. If it’s not yet in your country, you can still contribute via our Facebook Wella International fanpage. Show your support by posting a comment on our dedicated tab or by becoming fan and Wella Professionals will donate funds to equip a hairdressing training center.
    In the participating countries, hairdressers can contribute in two ways:

    • By selling special edition of Wella Professionals products during the promotional period. Each product sold gives 1 class.*
    • By sharing their passion in Brazil: Hairdressers will have the opportunity to pack up their tools and leave for Brazil for two weeks, to teach and support hairdressing classes for disadvantaged young people. Wella Professionals and UNICEF specialized partners in Brazil will give them comprehensive training and cover all their expenses, logistic and security needs.

    * Based on current estimated average costs for delivering a class of half an hour of training to one young person in Brazil



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This hairdressing program is supporting UNICEF in order to provide life skills training and vocational opportunities for young people in Brazil. UNICEF does not endorse any brand, services, or product.