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COLOR
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WELLA COLOR CHARM. UPDATED!
with Liquifuse™ Technology
VIBRANT, LONG LASTING, FADE RESISTA NT RESULTS
• Infuses the hair with vibrant color molecules
IMPROVED FLORAL FRAGRANCE
• For a much more pleasurable coloring experience
NEW SHADE FAMILY PACKAGING
• Quickly identify Neutral, Ash, Gold, Warm and Red shades
GREAT CONDITIONING
• Saturates each strand to deliver great conditioning
EXCELLENT GRAY COVERAGE
• Colors even the most resistant hair
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PERMANENT HAIRCOLOR
Color Charm is the haircolor that makes sense. It is easy to understand and formulate.
Color Charm is:
Dependable: Long-lasting, brilliant color results.
Predictable: The color you want is always the color you get.
Consistent: Guaranteed gray coverage.
Reliable: Color results are true to tone.
Color Charm provides:
• New, easy to use Level & Base Shade Numbering System.
• Mixes smoothly each time to allow for quick and easy application.
• Economical 1:2 mixing ratio. Up to two re-touch applications per tube.
Color Charm contains: A large shade palette.
• 50 conditioning gel tube shades.
• 70 liquid crème shades.
• 8 toners.
• 4 modifiers / intensifiers.
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DEVELOPERS
Color Charm Clear and Cream Developers
• Formulated specifically for Color Charm Haircolor
• 20 and 40 volume strengths
• Create 10 volume by mixing equal parts 20 volume with distilled water
Color Charm Activating Lotion
• Formulated specifically for Color Charm Demi-Permanent Haircolor
• Provides proper level of activation for effective color deposit without lift
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POWDER LIGHTENERS
Color Charm Powder Lightener
• Up to 7 levels of lift
• Controlled, reliable lightening action
• Protecting oil system to help lock in moisture
• For all on- and off-the-scalp application techniques
• Dust-free formula
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PROFESSIONAL COLOR APPLICATOR
Stylists can see and feel the difference!
• Designed for comfortable, fast application
• Less stress on the hand and wrist during color application compared to standard bottles
• Ergonomic nozzle angle works with the colorist's wrist
• Oval design fits the hand better
• Oval design delivers optimized color flow.
• Laser etched measuring marks do not "collect" color that makes applicator cleaning easy.
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WHAT’S THE SAME
1. Same excellent gray coverage!
2. Shade #s are unchanged.
3. Shade names are the same for almost all shades. (changes to Toner names)
WHAT’S CHANGED
1. Liquifuse Technology now used in all shades.
2. New shade family packaging.
3. New floral fragrance.
4. All 67 SHADES WILL LOOK DIFFERENT WHEN MIXED, DUE TO THE NEW FRAGRANCE.
5. 39 shades have the same finished results. *
6. 28 shades will have similar but not identical results due to the Liquifuse Technology update. *
7. 14 shades are discontinued. *
*All charts for product changes are located in the “Education Tools” section.
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EDUCATION TOOLS & Offers
Download here all our Color Charm education tools.
Download now
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MONEY BACK GUARANTEE*
Check our Money Back Guarantee on our products.
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CONTACT WELLA COLOR CHARM
Contact your Color Charm representative for all your products now.
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WELLA SALON FINDER
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