ULTIMATE COLOR
Revitalized hair from 1st wash
* with regular use of ULTIMATE COLOR regimen from salon to home
ULTIMATE SMOOTH
Your smoothness ally on-the-go. Lightweight formula for daily touch ups.
SMOOTHFILLER
Demi-Permanent smoothing service
ULTIMATE REPAIR
A luxurious range of bond-building treatments designed to repair hair inside and out.
Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.
Our range of products is specifically designed to elevate your salon experience and deliver stunning results every time.
24/7 Silky Milk
Non-greasy leave-in for smoothness, frizz control, UV & heat protection
Ultimate Repair Miracle Hair Rescue
Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.
Ultimate Smooth Miracle Oil Serum
Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.
Ultimate Repair Protective Leave-In
Delicate cream-serum that helps to protect & repair and smooths all hair types. Instant frizz control and makes styling easier.
Ultimate Repair Shampoo
Rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather.
Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.
Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.
This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy
1/6/2026
JUST IN: WELLA IS THE OFFICIAL PARTNER OF F1 ACADEMY
6/18/2025
5 Hottest Hair Looks From New York Fashion Week FW26
2/20/2026
How to Control Frizzy Summer Hair for Up to 4 Months
4/8/2026
How Hair Innovation Happens: Powered by Science, Co-Created With Pros
1/5/2026
Your Favorite Hair Lightener Just Got a Huge Upgrade
2/12/2026
Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.
Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.