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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

ULTIMATE COLOR

COLOR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.
Image of model with a bright red, straight and short hairstyle against a dark purple background. Hair is slightly covering their face.

BlondorPlex

DRAMATIC BLONDES. DRAMALESS PERFECTION.

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SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious range of bond-building treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

F1 ACADEMY™ OFFICIAL PARTNER

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.

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F1 academy Wella Professionals partnership
F1 academy Wella Professionals partnership

THE N0.1 SALON COLOUR BRAND IN THE WORLD

Our range of products is specifically designed to elevate your salon experience and deliver stunning results every time.

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SHOP BY PRODUCT TYPE

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SHAMPOO
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TREATMENT
Red hair colour
COLOUR
Close-up of white styling mousse
STYLING
Woman smiling with curly red hair partially covering her face, wearing a sheer red top against a matching background.
Product image of Ultimate Color Miracle Leave-In Mask.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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OUR BESTSELLERS

Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in
Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in over a red background

Ultimate Repair Miracle Hair Rescue

Revitalise your hair in just 90 seconds with our luxurious leave-on spray that repairs hair damage in just 90 seconds. Hair is visibly transformed in just one use: 12x smoother, 99% less breakage.

Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

Ultimate Smooth Miracle Oil Serum

Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out, leaving it visibly smoother and shinier – nourishing hair in 30 seconds, with smoothness that lasts up to 3 days. With Squalane and Omega-9. if unwashed for 3 days, vs. untreated

Image of Wella Ultimate Repair Leave-in.
Image of Wella Ultimate Repair regimen over a red background

Ultimate Repair Protective Leave-In

Delicate cream serum that protects, repairs, and smooths all hair types. Gives instant frizz control and easier styling, works perfectly on curls.

Packshot of Ultimate Repair Shampoo.
Packshot of Ultimate Repair Shampoo over a red background

Ultimate Repair Shampoo

A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses the hair with a luxurious lather.

SHOP BY HAIR TYPE

Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.

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DAMAGED HAIR & SPLIT ENDS
Close up of red, curly hair with frizz.
DRY HAIR
Auburn hair being combed with product buildup.
COLOUR TREATED HAIR
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FRIZZ CONTROL & SMOOTHING
Woman with wavy blonde hair covering part of her face.
BLONDE HAIR
A profile view of a woman with tight, curly auburn hair against a neutral background.
CURLY HAIR
Close-up of blonde and brown hair strands, highlighting the natural variations in colour and texture.
LACK OF VOLUME
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SCALP CARE

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair Care
Red racing car with Wella Professionals and the number 25 emblazoned on the side.

JUST IN: WELLA IS THE OFFICIAL PARTNER OF F1 ACADEMY

6/18/2025

Hair CareHair ColourHair Styling
Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

5 Hottest Hair Looks From New York Fashion Week FW26

2/20/2026

Hair StylingHair Care
Model with dark brown, glossy, frizz-free curls smiles at camera.

How to Control Frizzy Summer Hair for Up to 4 Months

4/8/2026

Hair Care
Wella Professionals scientists examining color samples in the lab

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Hair Care
Model with long, sleek, icy platinum hair.

Your Favorite Hair Lightener Just Got a Huge Upgrade

2/12/2026

Hair Colour

PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.
Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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