ULTIMATE COLOR

COLOUR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash, *with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST

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BlondorPlex

DRAMATIC BLONDES. DRAMALESS PERFECTION.

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SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious line of bond builder treatments designed to repair hair inside and out.

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F1 ACADEMY™ OFFICIAL PARTNER

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.

Red Formula 1 Academy race car on track, symbolising the partnership between F1 Academy and Wella Professionals.

THE NO.1 SALON COLOR BRAND IN THE WORLD

For good reason. Our range of products are specifically designed to elevate your salon session and achieve stunning results every time.

ABOUT WELLA

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STYLING

Woman with curly hair partially covering her face, wearing a black top against a purple background.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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OUR BESTSELLERS

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Ultimate Repair Miracle Hair Rescue

Revitalise your hair in just 90 seconds with our luxurious leave-on spray that repairs hair damage in just 90 seconds. Hair is visibly transformed in just one use: 12x smoother, 99% less breakage.

Ultimate Smooth Miracle Oil Serum

Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier - nourishing hair in 30 secs, with smoothness that lasts up to 3 days*. With Squalane and Omega-9. *if unwashed for 3 days, vs. untreated

Fusion Intense Repair Shampoo

Fusion Intense Repair Shampoo gently cleanses and increases hair resilience against breakage. With silk aminoacids for damaged hair, it helps to repair damaged hair and leaves it clean and cared for at the same time. It instantly protects hair against breakage caused by combing and mechanical damage.

Image showcasing three dollops of white cream highlighting key ingredients: Oleic Acid & Panthenol for moisturization, and a Metal Purifier to protect from harmful metals in water.

Invigo Nutri-Enrich Deep Nourishing Shampoo

Deeply nourishing shampoo for dry or stressed hair. With Goji Berry, rich in vitamins, minerals and peptides.

Oil Reflections Luminous Smoothing Oil

Oil Reflections Luminous Smoothening Oil is a versatile hair oil suitable for all hair types that helps promote a hydrated feeling and smooth and shiny

Ultimate Smooth Mask

Ultimate Smooth Hair Mask is formulated with a patented technology with Squalane and Omega-9 for inside & outside nourishment.

SHOP BY HAIR TYPE

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas desiged for each concern.