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ARE YOU A PROFESSIONAL? SHOP NOW IN WELLASTORE

F1 ACADEMY™ OFFICIAL PARTNER

Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.

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Red Formula 1 Academy race car on track, symbolising the partnership between F1 Academy and Wella Professionals.
Red Formula 1 Academy race car on track, symbolising the partnership between F1 Academy and Wella Professionals.

ULTIMATE COLOR

COLOUR VIBRANCY FOR UP TO 10 WEEKS*

Revitalized hair from 1st wash

* with regular use of ULTIMATE COLOR regimen from salon to home

MAKE IT LAST

BlondorPlex

DRAMATIC BLONDES. DRAMALESS PERFECTION.

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SMOOTHFILLER

SMOOTH. FILL. RESTRUCTURE

Demi-Permanent smoothing service

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ULTIMATE REPAIR

HAIR REPAIR IN 90 SECONDS

A luxurious line of bond builder treatments designed to repair hair inside and out.

MAKE IT STRONG
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.
Profile portrait of a woman with wavy brown hair, resting her chin on her hand against a red background.

THE NO.1 SALON COLOR BRAND IN THE WORLD

For good reason. Our range of products are specifically designed to elevate your salon session and achieve stunning results every time.

ABOUT WELLA

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Woman with curly hair partially covering her face, wearing a black top against a purple background.
Product image of Ultimate Color Miracle Leave-In Mask.

ULTIMATE COLOR

MIRACLE LEAVE-IN MASK

Color vibrancy & revitalized hair. Color care from the inside out, for healthy-looking hair.

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OUR BESTSELLERS

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  • Ultimate Repair Miracle Hair Rescue
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in over a red background

    Ultimate Repair Miracle Hair Rescue

    Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.

  • Ultimate Smooth Miracle Oil Serum
    Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
    Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

    Ultimate Smooth Miracle Oil Serum

    Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.

  • Fusion Intense Repair Shampoo
    Packshot of Wella Professionals Fusion Intense Repair Shampoo - a white bottle with a bronze banner, bronze lid and silver Wella logo.
    Close-up photograph of a circular blob of Fusion Intense Repair Shampoo product on a white background.

    Fusion Intense Repair Shampoo

    Gently cleanses and increases hair resilience against breakage. With silk aminoacids, it helps to repair damaged hair.

  • Invigo Nutri-Enrich Deep Nourishing Shampoo
    Image of an orange bottle of Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo.
    Image showcasing three dollops of white cream highlighting key ingredients: Oleic Acid & Panthenol for moisturization, and a Metal Purifier to protect from harmful metals in water.

    Invigo Nutri-Enrich Deep Nourishing Shampoo

    Deeply nourishing shampoo for dry or stressed hair. With Goji Berry, rich in vitamins, minerals and peptides.

  • Oil Reflections Luminous Smoothing Oil
    Packshot of Wella Professionals Oil Reflections Luminous Smoothing Oil.
    Drop of Wella Professionals Oil Reflections Luminous Smoothing Oil to demonstrate texture.

    Oil Reflections Luminous Smoothing Oil

    Perfecting lightweight oil for hair smoothness and a glossy effect, with macadamia seed and avocado oils.

  • Ultimate Smooth Mask
    Packshot of Wella Professionals Ultimate Smooth Mask.
    Drop of Wella Professionals Ultimate Smooth Mask to demonstrate texture.

    Ultimate Smooth Mask

    Mask formulated with a patented technology with Squalane and Omega-9 for inside & outside nourishment.

SHOP BY HAIR TYPE

Discover treatments tailored to your specific hair needs. Tame dryness, control frizz and repair all types of damage with formulas desiged for each concern.

HAIRCARE 101

Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.

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PASSION MEETS PRECISION

Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.

ABOUT WELLA
Blonde woman smiling as two pairs of hands style her long hair.
Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

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