16/01/2025

MEET JAMES EARNSHAW

Portrait black and white of James Earnshaw

Known for his creativity and inspiring color transformations, UK based hair colorist and stylist James Earnshaw, @jhair_stylist, is now one of the best known global hairdressers on Instagram. A social media pioneer, it’s not unusual for his Instagram content to be viewed a million-plus times.


James has been honing his craft with Wella Professionals for over 16 years, having been a member of the Cult Team and a Craft Expert before taking the step to become GHD Trade Ambassador and UK&I Wella Digital Color Ambassador.


In 2020, James embraced life as a freelance creative. This has allowed him to shape the direction of his future and his progressive approach to color. Demand for James’ contemporary skillset continues to grow, focusing on international shows, editorial work and session styling.

Portrait black and white of James Earnshaw
Model with Curly hair

“For me, my work is all about shining light on women. Designing formulations that enhance their natural beauty, in a modern and expensive way. Perfecting my ability and ensuring that my work is always of the highest standard is what inspires me to push forward. I am obsessed with hair and the transformative power it holds. Harnessing this is my strength.“


As a Wella Professionals Global Ambassador James travels the world inspiring audiences with his education and shows, as well as working on innovation and the latest brand campaigns.

JAMES' FAVORITES

  • Ultimate Smooth Miracle Oil Serum
    Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
    Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

    Ultimate Smooth Miracle Oil Serum

    Ultimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside & out, leaving it visibly smoother and shinier – nourishing hair in 30 seconds, with smoothness that lasts up to 3 days. With Squalane and Omega-9. if unwashed for 3 days, vs. untreated

  • Ultimate Smooth Shampoo
    Packshot of Wella Professionals Ultimate Smooth Shampoo.
    Drop of Wella Professionals Ultimate Smooth Shampoo to help demonstrate texture.

    Ultimate Smooth Shampoo

    Ultimate Smooth Shampoo is formulated with Metal Purifier technology to detox your hair from metals. With Squalane & Omega-9 to deeply nourish hair inside and recreate a protective barrier – dermatologically tested and suitable for coloured hair.

  • Ultimate Smooth Conditioner
    Packshot of Wella Professionals Ultimate Smooth Conditioner.
    Drop of Wella Professionals Ultimate Smooth Conditioner. Text reads rich, nourishing texture.

    Ultimate Smooth Conditioner

    Ultimate Smooth Conditioner is formulated with a patented technology with Squalane and Omega-9 for inside & outside nourishment.