From New York and London to Milan and Paris, Fashion Week is a hotbed of beauty inspiration, where only the coolest, most cutting-edge hair and styling trends are born. And, this month, the runways have been giving us a first look at what’s set to be trending come spring/summer 2027. The early verdict? Individual and undeniably cool, as seen in shows across the globe, from Ulla Johnson’s Brooklyn catwalk to Aje’s monastery-set runway.
So, let’s take a closer look at the most covetable hair trends from Fashion Week SS27, featuring five dreamy styles you’ll want to wear right now…
1. Individual expression
New York-born designer Ulla Johnson tapped Wella Professionals and professional hairstylist Diego Da Silva to create next season’s hair look; an easy-breezy style that put individuality front and center. “We decided on a specific texture that we adapted to each model’s individual hair type,” explained Diego. “It is not a one-size-fits-all approach. Ulla wanted to maintain a certain rawness in the hair, while keeping the overall finish soft, effortless, and flawless.”
The takeaway? Work with the hair you have, not against it. It’s an approach you can easily make part of your own routine, playing up the natural, unique beauty of your hair. The goal is hair that feels unmistakably yours, only more polished – something you can achieve by layering care and styling products tailored to your hair type.
All hair types, start here: Diego used ULTIMATE REPAIR Miracle Hair Rescue to refresh, revive and strengthen strands before styling. The show-ready spray repairs hair damage in 90 seconds¹ giving you (and Ulla Johnson’s models) up to 12x smoother hair² and up to 99% less breakage³.
For fragile or damaged hair: reinforcement came in the form of EIMI Thermal Image for heat protection, followed by EIMI Flowing Form to give models’ hair a smooth, polished sheen.
For hair in need of a texture boost: EIMI Sugar Lift provided soft, natural-looking body, lending lift, shine and touchable grippy texture. Meanwhile, EIMI Stay Firm helped set the style with strong hold, while offering humidity and UV protection for the show’s outdoor, Gotham Park-set runway.
For dry hair: Diego styled with EIMI Perfect Me to give models’ hair a light touch of hydration and control. The lightweight lotion added moisture without weighing strands down, while taming flyaways to keep styles camera-ready.
For fine hair in need of volume: strands were amped up with EIMI Extra Volume, a body-boosting, strong-hold mousse designed to protect hair from dehydration while blow-drying.
All hair types, finish with: ULTIMATE SMOOTH Miracle Oil Serum. The lustrous, luxurious hair oil bestowed lengths with softness and a beautiful, healthy shine.
- Ultimate Repair Miracle Hair Rescue
Ultimate Repair Miracle Hair Rescue
Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.
- EIMI Smooth Thermal Image
EIMI Smooth Thermal Image
Two-phase spray that protects hair from heat while nourishing the hair, for a flawless, smooth, shiny result. Hold level: 2.
- EIMI Smooth Flowing Form
EIMI Smooth Flowing Form
Smoothing hair balm that reduces frizz and helps protect your hair against dehydration whilst using hot tools. Hold level: 2.
- EIMI Sugar Lift
EIMI Sugar Lift
Rich, flexible spray infused with sugar that provides lift, shine and touchable grippy texture. Hold level: 3.
- EIMI Smooth Perfect Me
EIMI Smooth Perfect Me
Delicate lotion that adds shine, helps repair, moisturizes and tames flyaways, while protecting hair from the heat. Hold level: 1.
- EIMI Extra Volume
EIMI Extra Volume
Strong hold volumizing mousse, formulated to help protect your hair against dehydration whilst blow drying. Hold level: 3.
- ULTIMATE SMOOTH Miracle Oil Serum 30ml
ULTIMATE SMOOTH Miracle Oil Serum 30ml
Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.
2. Undone, unfurling beauty
Taking individual expression in a more undone direction, SS27 is all about effortless hairstyles; the kind of insouciant waves and curls that feel both carefree and considered. Wella Professionals ANZ Creative Director, Renya Xydis, brought this approach to life at Aje’s Unfurled presentation in Paris, where the “anti-hair” movement emerged – a styling concept that embraces imperfection and authenticity.
Each tousled tendril and billowy mane embodied Wella’s “Make It You” philosophy, creating a luxurious, cool-girl aesthetic inspired by a meeting of French and Australian styling sensibilities. A dream duo.
Renya prepped each model’s hair with the ultimate runway-to-real-life staple, ULTIMATE REPAIR Miracle Hair Rescue, before working in EIMI Perfect Setting to give lengths grip and texture for that lived-in feel. Worked through the hair with fingers, the lightweight lotion can be used to smooth, scrunch or define natural texture, adding volume and structure while offering heat protection.
So, if ever there was a time to trade “clean girl” for “cool girl”, SS27 is it. Next season, the message is clear: great hair is less about perfection, and more about personality.
3. High shine lengths
This season, lips, cheeks and eyelids were gleaming with the glossiest of glass-like finishes – a luminous, light-catching effect that translated into some of the sleekest, shiniest hair looks we’ve seen. At the opposite end of the spectrum to undone, imperfect styling, this trend is decidedly polished, with the kind of smooth, mirror-like sheen that makes a statement.
Hair oil is essential for achieving this level of gloss, so add ULTIMATE SMOOTH Miracle Oil Serum to your kit for 96-hour frizz control⁴. A true multitasker, it can be used as a pre-shampoo treatment, mixed into a hair mask, applied before blow-drying or worked through the lengths as a finishing touch for lustrous shine.
4. Low-slung knots
Good news for your roots: slick-backs are loosening up to make way for low-slung knots. So, if you like wearing your hair up, SS27 is your cue to gather it into a nape-hugging bun. Secured with a twist, it’s a trend that, once again, embodies the lean towards effortless hair, while putting less stress on your scalp and lengths with an altogether gentler approach.
You won’t need much to perfect this look; a soft styling lotion will keep hair manageable without sacrificing movement. Try ULTIMATE SMOOTH 24/7 Silky Milk for lightweight smoothing that can be touched up on the go. Then secure your knot with a silk scrunchie or spiral hair tie for an extra delicate touch, and pull a few face-framing strands free for that “model off-duty” feel.
5. Romantic braiding
From loose, dishevelled, trailing plaits to micro-twists woven through beachy waves, braids are back in a big way for SS27, bringing a touch of romance to the season’s hair looks. It’s a trend that lends itself beautifully to individual expression, adding interest and intricate detail to natural waves and curls without losing their effortless appeal. Guts and texture are key to giving braids extra mileage, so mist the lengths with EIMI Sugar Lift first, a volumizing spray that lends each twist a grippy texture.
Ready for a Seasonal Switch?
Now you know what lies in store for spring/summer ‘27 hair, get ahead with Ulla Johnson and Aje’s effortless approach to undone styling. Or, if you want to try what’s trending now, discover our guide to the most coveted fall hair colour trends. From monochromatic coppers to glossy espresso tones and old money honey blondes, there’s a new-season shade for everyone.
¹ When using ULTIMATE REPAIR Miracle Hair Rescue.
² Vs. non-conditioning Shampoo.
³ When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo.
⁴ When using ULTIMATE SMOOTH Miracle Oil Serum.