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COLOR TOUCH

Uncompromised vibrancy and shine

Wella Color Touch hair color products, including developer and hair color tubes.

Wella Color Touch hair color products, including developer and hair color tubes.

TRUE-TO-TONE VIBRANCY NO MATTER THE HAIR CONDITION

Are you ready for uncompromised vibrancy and shine no matter the hair condition? Discover the updated formula of Color Touch: Iconic same results on healthy hair. More true-to-tone on damaged hair.

Close-up portrait of a woman with long, vibrant red hair styled with bangs, wearing a shiny pink top.

FROM DULL TO VIBRANT

Witness the intense vibrancy and shine of permanent colour, with the low commitment of demi-permanent results, all in one seamless experience with Color Touch. Now with an upgraded formula featuring built-in Metal Purifier, Color Touch is vegan, ammonia-free, silicone-free, and mineral oil-free - respectful to hair and recyclable. Let’s embrace 90+ shades for everyone, and introduce COLOR TOUCH MELT - the new signature service for 100% personalised, vibrant colour.

Back view of a woman with long, straight blonde hair wearing a white tank top.

Back view of a woman with long, wavy copper-colored hair, wearing a white tank top against a white background.

Before

After

"COLOR TOUCH FADES BEAUTIFULLY AND MAKES ROOM FOR ANOTHER TRANSFORMATION AT THE NEXT VISIT"

James Earnshaw, @jhair_stylist

Black and white studio shot of James Earnshaw sitting on a stool and wearing a matching sweatshirt and sweatpants set.

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Close-up photograph of a circular blob of Invigo Brilliance shampoo for coarse hair on a white background, with text saying 'antioxidant shield, helps control the oxidation process after coloring' and 'metal purifier, protects from harmful metals in water'.

Invigo Brilliance Color Protection Coarse Hair Shampoo

Invigo Brilliance Shampoo is designed to maintain colour vibrancy in coarse coloured hair. Specially formulated with Color Brilliance-Blend, including copper encapsulating molecules that help maintain vibrancy.

Close-up photograph of a circular blob of Invigo Brilliance product on a white background, with text saying 'antioxidant shield, helps control the oxidation process after coloring' and 'metal purifier, protects from harmful metals in water'.

Invigo Brilliance Vibrant Color Coarse Hair Mask

Invigo Color Brilliance Hair Mask is an intense treatment for improved hair surface and enhanced colour vibrancy. Contains Anti-Oxidant Shield Technology and Lime Caviar.

Packshot of Wella Professionals ColorMotion+ shampoo bottle

Wella Professionals ColorMotion+ products - conditioner, shampoo & structure mask - photographed on a bathroom shelf.

ColorMotion+ Shampoo

Discover the Color Motion+ Color Protection Shampoo. Specially formulated for colour protection, vibrant shine, and stronger hair*. *when using Structure+ Mask vs. no treatment

Packshot of Wella Professionals ColorMotion+ conditioner

Wella Professionals ColorMotion+ products - conditioner, shampoo & structure mask - photographed on a bathroom shelf.

ColorMotion+ Conditioner

Discover the Color Motion+ Moisturising Color Reflection Conditioner. Specially formulated for colour protection, vibrant shine, and stronger hair*. *when using Structure+ Mask vs. no treatment

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