FIRST WELLA POP-UP AT F1 ACADEMY™ PADDOCK IN SILVERSTONE, GREAT BRITAIN

The multi-day experience will bring together beauty, motorsport and leadership to spotlight a new generation of women breaking barriers on and off the track.

This July, we will take centre stage at Round 3 of the 2026 F1 ACADEMY™ season at the FORMULA 1 PIRELLI BRITISH GRAND PRIX at Silverstone. We will celebrate individuality, confidence and female empowerment through our ongoing partnership with F1 ACADEMY™. Expect trackside styling in the Formula 1 Paddock Club, the first-ever Wella pop-up at the F1 ACADEMY paddock.

COME MEET US!

Location: F1 ACADEMY™ Paddock (Silverstone, UK)

Date: July 2-5

Time:

Friday: 10:00 – 16:30 Saturday: 10:00 – 16:00 Sunday: 11:30 – 15:00

The Paddock is an operational area, opening times may change as required for the operation of the F1 ACADEMY series.

Take a quick hair pit stop, try your hand at a speed game, snap a pic in our photo booth and more.

Wella Stands with Chiara Bättig

Wella Professionals will also support the British Grand Prix Wild Card entry. Swiss racing talent Chiara Bättig will race at in Round 3 of the 2026 F1 ACADEMY season, taking to the track in the brand’s bespoke red Wella livery inspired by “Make It You” campaign

Extending beyond the racetrack, the experience’s lasting impact brings to life Wella’s and F1 ACADEMY’s shared commitment to championing women, creating a dynamic platform that inspires self-expression, builds confidence, and elevates female voices across sport and culture.