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Hair Care

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Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Wella Professionals scientists examining color samples in the lab.

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Colouring? Here's What Stylists Say

12/11/2025

Model swishes blonde hair so it falls over their face.

4 Hair Breakage Treatments That Make a Visible Difference

12/11/2025

Wella’s red race car at the Formula 1 Heineken Las Vegas Grand Prix 2025.

Wella Brings the Beauty Pit to the Las Vegas Grand Prix

12/4/2025

Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

11/6/2025

Model with long, straight, dark brown hair.

Dealing with Damaged Hair From Straightening? Try This

11/6/2025

Model with silky blonde hair holds up a bottle of ULTIMATE SMOOTH Shampoo.

7 Silky Hair Products for that Liquid Hair Look

11/5/2025

Model with long, smooth, blonde hair.

This Hair Smoothing Treatment Could Cut Your Styling Time in Half

11/5/2025

Model holds ULTIMATE REPAIR Night Serum in front of face.

5 Hairstylist-Approved Anti-Frizz Serums for All Hair Types

11/4/2025

Model with long, blonde hair blowing in wind.

Combat Dry, Brittle Hair in 7 Simple Steps

11/4/2025

Models backstage at the Victoria Beckham SS26 Paris Fashion Week show.

Get Nostalgic with the Sleek Ponies at Victoria Beckham SS26

10/10/2025

Model holding a bottle of ULTIMATE REPAIR Shampoo.

How to Choose the Best Shampoo for Damaged Hair

10/10/2025

Model with long, shiny hair running fingers through strands, symbolising strong, healthy hair.

5 of the Most Powerful Hair Strengthening Products

10/10/2025

Model swishes their glossy, healthy, curly, brown hair.

7 Ways to Fix Damaged Curly Hair

9/30/2025

Blonde model holds bottle of ULTIMATE REPAIR Miracle Hair Rescue.

Revealed: The Hair Repair Treatments That Make Damage History

9/30/2025

Model with long, glossy, smooth hair after a SmoothFiller™ service.

Introducing SmoothFiller™: A New Era of Keratin Treatments

9/1/2025