WELLA PRO ARTISTS LAB
The Wella Pro Artists Lab is a global collective of top hairstylists, handpicked to lead innovation, spark inspiration, and represent the very best of Wella Professionals. Each artist brings bold ideas, purpose, and a passion for their craft and education.
we’re not just loved by pros, we’re shaped by them.
We partner with stylists to unlock new possibilities for themselves and their clients, pushing creative boundaries and inspiring limitless transformations.
At the heart of this commitment is the Wella Pro Artists Lab - a global collective of exceptional hair professionals renowned for their artistry, expertise, and influence. Together, they elevate the industry through world-class education, inspiring creativity, and a shared passion for shaping the future of hair.
WPAL NYC EXPERIENCE
From October 19–21, New York City played host to 13 Wella International Artists and a global community of hairdressing talent, united by their ambition to connect more deeply, grow together, and create what’s next.
Three days. 13 artists. One global community. This was an experience like no other. But if you missed it, don’t panic – we’ve got the full lowdown on every trend, every product launch, and every unmissable moment…
SEE DIFFERENT. THINK DIFFERENT. CREATE DIFFERENT.
Alexis Ferrer
A child of the Barcelona avant-garde fashion scene, Alexis has collaborated with the haute-couture, film and theatre industries to push the limits of hair design. A truly cutting-edge influencer in the world of stylists.
Daniel Mora
With celebrity clients including Jamie Chung and Abbie Cornish, Daniel is best known for his undeniable skill and ability to create well balanced tones, undone textures, and relaxed glamorous finishes.
Gianluca & Vincenzo Lucchese
Gianluca and Vincenzo are renowned for precision blonding, transformative colour and modern, trend-led artistry. Their passion for craftsmanship and innovation continues to inspire professionals across the Wella community.
Ivan Arniaud
As a third-generation French hairstylist, Ivan lives and breathes artistry, creating timeless styles for educational masterclasses, major global beauty events, and Fashion Week runway.
Jordanna Cobella
As the author behind The Mindful Hairdresser, Jordanna combines her creative excellence with a high level of emotional intelligence to master feel-good creations; a talent she shares generously as an educator.
Matthias Herzberg
As one of the first German hairdressing influencers on Instagram, Matthias has been sharing his craft there for many years. His distinct signature style and passion for educating others have earned him recognition far beyond Germany’s borders.
Marco Firriolo
With two flagship salons in Turin, Marco is a renowned Italian hairstylist famed for his elegant, handcrafted approach to hair. His signature approach blends soft, feminine styling with years of experience across fashion, education and runway work.
Renya Xydis
As one of the most in demand hairdressers both in Australia and internationally, Renya’s work isis often featured in leading editions of Vogue, Harper’s Bazaar and Vanity Fair, among myriad others.
Ricardo Rodrigues
Owner of RIRO Salon in São Paulo, Ricardo is a visionary who, over a career spanning 20 years, has trained professionals with workshops all over Brazil.
Teresa Hofmeister
Teresa Hofmeister runs her thriving salon, Reza Hair Berlin. She founded THE OPTIONS CLUB, a studio dedicated to creating wigs for people with cancer and alopecia, as well as for music videos, fashion shows and editorial shoots.
YADI & KELVY BRULEE
With million Instagram & TikTok followers, Colombian hairstylists Kelvy and Yadi, known worldwide as ‘the Brulee Sisters’ have become one of the beauty industry's most influential duos.
OUR MANIFESTO
EXCELLENCE
We represent the Gold Standard in hair; recognizing, celebrating and always pursuing excellence in our craft.
CRAFT
We continuously perfect, iterate and reinvent the endless techniques that define our industry and push it forward.
POSSIBILITIES
We believe in creating pathways for growth and visibility through unique opportunities that elevate our artists.
MENTORSHIP
We are shaping the future of the hair industry by inspiring the next generation of artists to reach new heights.
CREATIVITY
We celebrate and facilitate the boundless creativity that pushes the artistic expression of our members.
what r.i.s.e. with wella means to the artists
WELLA PRO ARTISTS LAB AT WORK
Innovative ideas. Real artistry. The artists shaping what's next in hair.
From global campaigns and backstage shows to education, product co-creation and trend forecasting, Wella Pro Artists are a global collective united by one shared ambition: to push our craft forward. Every collaboration inspires creativity, elevates professional hairdressing and empowers stylists around the world to Make It You.
Watch the Wella Pro Artists Lab Featured Favorites
Together we r.i.s.e.
Every Wella Pro Artist Lab artist has a unique journey. Through education, collaboration, innovation and mentorship, they continue to elevate their craft while inspiring professionals around the world. Discover how Wella helps turn creative ambition into lasting impact.
Follow us to stay inspired, discover the latest creations, and connect with a global community shaping the future of hair.